Company OverviewShort Story: We provide our clients with data quality services (demographic, firmographic, netographic, and geographic content) to help them enhance and validate contact information. We will exceed ALL expectations of our clients by ensuring prompt and quality service, while maintaining a professional atmosphere. Industry Background: A company's information -- specifically about its customers -- has become a critical and strategic asset. As organizations pursue more complex selling strategies, their need for timely information increases. With businesses seeking to maximize sales and increase their marketing efficiency and respond to rapidly changing market conditions, decision-making processes are becoming more complex, thus heightening the need for broader dissemination of information throughout the enterprise. Companies are looking for new, more effective ways to identify and qualify customers while they are at a company's website, call center, or store location. Many businesses use data about customers' prior buying habits to target marketing activities and create compelling offers for new products or services. But this historical data only delivers part of the picture. By augmenting the customer data with value-added external information -- such as demographic, firmographic, and geographic content -- companies can get a clearer picture of who their customers are and who they are not. Having a complete view of the customer enables companies to improve customer relationships and identify new opportunities for selling, cross-selling, and fraud detection. Moreover, by understanding the actual geographic area of a customer's location and the customer's proximity to services, companies can make a rapid assessment of customer value as well as risk. Our Solution: Service Objects' DOTS Web Services are Internet accessible service that allow applications to match records against our proprietary databases to enhance customer data in real-time. Service Objects offers many examples in which this model has been successfully applied. In the U.S. insurance industry, we have helped several companies improve their business by systematically managing underwriting risk and by matching insurance product offerings with customers, based on a specific geographic location. In the telecommunications industry, this same spatial analysis capability is being used with wire line and facility location data to pre-qualify customers for Digital Subscriber Line (DSL) technology that enables high-speed communications over existing telephone networks. In the financial services marketplace, we have helped our clients build complete views of their customers. Each of these implementations leveraged our Web service with a matter of expertise to rapidly deploy solutions that addressed specific business problems. Service Objects' DOTS services result in business innovations that enable everyday efficiencies and long-term effectiveness, and thereby increase client ROI and overall competitive advantage. Services: To complement our product offering, we also offer professional consulting, training, and batch data processing to help our customers' achieve fast and full value from their implementation. Service Objects' professional services team provides a wealth of product and industry experience, from project definition and application development to deployment, training, and ongoing support. |
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