Service Objects Introduces DOTS Lead Validation

Next Generation Contact Validation Service for Online Marketers Provides Comprehensive Cross-Validation.

Santa Barbara, CA - October 9, 2006 — Service Objects, the industry leader in Real-Time Contact Verification, announced today the release of DOTS Lead Validation™, its third generation contact validation system designed specifically to provide real-time lead validation for online marketers.

Service Objects' new DOTS Lead Validation system evaluates information customers provide and scores the data quality into pass/fail/review categories. By evaluating the information quality of a contact, online marketers can more effectively weed-out fraudulent contacts.

Online fraudsters are more likely to provide inaccurate contact information because the address and phone number can be easily traced. Unlike other validation services that perform simple data checks on single variables, DOTS Lead Validation is able to cross-validate that a contact's name, address, phone numbers, e-mail and IP address all match each other and are related to the consumer.

"DOTS Lead Validation is our newest offering in a series of tools that help online marketers detect online fraud and improve contact data quality," said Geoffrey Grow, Vice President of Sales at Service Objects. "DOTS Lead Validation is a simple, accurate and cost-effective system that can determine the quality of contact information in less than a second."

To learn more about the Service Objects' DOTS Lead Validation service, visit http://www.serviceobjects.com/

About Service Objects
Service Objects is the leader in Real-Time Contact Validation solutions. Service Objects is the only contact analysis service entirely focused to help marketers reduce fraud and generate more sales through enhanced data quality. The company has verified more than 200 million contact records - with reliability of 99.999 percent - for 500 customers.

A privately held company, Service Objects is headquartered in Santa Barbara, California. For more information, please visit www.serviceobjects.com or call 800-694-6269.