 |
|
|
|
|
|
|
|
"High quality, well-integrated customer data is the cornerstone of a successful CRM effort."
-- Gartner, Inc. |
 |
|
| According to the DMA, 93% of marketing professionals cite data quality as one of their most important issues. |
|
|
"Data quality issues will arise in any CRM initiative that requires consolidation of data from multiple legacy data sources into a new application (and most CRM projects do)."
-- Giga Group
|
|
|
|
