DOTS Demographics is a hosted, programmable XML Web Service that allows businesses to append demographics information to any resident, customer, or prospect in the United States. The service is used to examine the demographics of your market area to help you target your messaging, products, and advertising campaigns to get the highest return on your business dollars. DOTS DemographicsSM is built with U.S. Census data, HUD data, current-year demographics, and data culled from millions of consumer purchase records. DOTS Demographics provides ZIP code level information, which is eight times more detailed than City name only information.

DOTS Demographics includes over 60 variables of fundamental demographic data for United States ZIP codes. Examples include:

• Crime
• High and low temperatures
• Household expenditures
• Household income
• Household size
• Education level
• Population
• And Many More...

By integrating DOTS Demographics into your Web site, applications, or other business contact dependent processes, you can instantly increase sales traffic to your online and/or retail space with demographically focused promotions and product displays. You will also gain access to instant identification of ‘key’ business prospects with demographically based real-time validation procedures, strategically placed directly at your company’s point-of-entry. Implementing DOTS Demographics is fast and easy with Service Objects’ remote XML-based data hosting.

• Real-time XML Web service interface. Batch also available.
• Service Level Agreement of 99.995%.
• No customer data is retained or stored.
• HTTPS protocol encrypts transactions sent to and from DOTS Web Services.
• Primary and backup data centers on opposite coasts.
• Fully redundant, load-balanced hardware and Internet connections are used.