DOTS Demographics Plus

DOTS Demographics Plus is a hosted, programmable XML Web Service used by companies to integrate demographic information into their Web sites, applications, or other business contact dependent processes. DOTS Demographics PlusSM enables you to add small-area demographic data into your applications, including distribution by age, distribution by race, distribution by gender, and distribution by income, all at the neighborhood block level. Service Objects utilizes a database of more than 5.5 million small-area segments to ensure we are providing the most accurate, timely, and location-specific data available.

By using DOTS Demographics Plus in your business processes, you will improve your business results through a better understanding of customer characteristics and income patterns.

• Detailed resolution – typical segment includes about 50 individuals.
• Area distribution by age, race, ethnicity, income, and education. (see all fields)
• Demographics information for over 5.5 million unique neighborhoods.
• Best match for data at the block, block-group, ZIP, and city-level resolutions.
• 98% U.S. coverage.
• Adjustments for 2009 estimates.

Demographics estimates are primarily based on the newest data set provided by the U.S. Census Bureau. The core data is regularly enhanced by using USPS® delivery data, Fannie Mae income estimates, telco directory assistance records, and other various public and proprietary data sources. The combination of the U.S. Census data and data from other sources improves accuracy, and guarantees accurate block-level matches for virtually any address which successfully standardizes.

By integrating DOTS Demographics Plus in your Web site, applications, or other business contact dependent processes, you can instantly identify specific characteristics of your customers, locate new markets, evaluate a potential site expansion, optimize your marketing through segments, and identify fraud via like-region comparisons. You will also gain access to instant identification of ‘key’ business prospects with demographically based real-time validation procedures, strategically placed directly at your company’s point-of-entry. Implementing DOTS Demographics Plus is fast and easy with Service Objects’ remote XML-based data hosting.

• Real-time XML Web service interface. Batch also available.
• Service Level Agreement of 99.995%.
• No customer data is retained or stored.
• HTTPS protocol encrypts transactions sent to and from DOTS Web Services.
• Primary and backup data centers on opposite coasts.
• Fully redundant, load-balanced hardware and Internet connections are used.