"Our client, the Smithsonian, underwent a year long, extensive survey of visitors to their 15 museums to better serve their customers. Service Objects’ Demographics Plus played a valuable role in this project by providing additional insight by adding demographic data to the visitor survey database. The appended data helped facilitate additional analyses important to the Smithsonian project. I would definitely use Service Objects’ data quality solutions in future marketing research projects."
- Matthew Petrie
President, BDRC Americas