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Popular Myths about Big Data

Popular Myths about Big Data

Everyone's talking about big data and data quality services. The hubbub isn't likely to shrink any time soon because big data is only getting bigger and becoming increasingly ...

The Anatomy of a Great Contact Record

The Anatomy of a Great Contact Record

Many of us work with databases containing row after row of contact records. We tend to think of these databases as a whole, oftentimes referring to a contact ...

Origins of Contact Data

Origins of Contact Data

You have a database filled with contact information. Great! However, before you launch that next direct mail campaign, you may want to do some preliminary contact verification. Depending ...

3 Email Validation Terms You Should Know

3 Email Validation Terms You Should Know

Email validation is an important tool in ensuring the deliverability of your email messages. Not only can email validation correct common typos and weed out bogus email addresses, ...