Service Objects Attends Marketo’s Marketing Nation Summit
In May, Service Objects attended Marketo’s: ‘Marketing Nation Summit’, which had over 6,000 attendees and more than 100 speaking sessions. The trade show floor was packed with marketing ...
AweSOme New Product Updates You Don’t Want to Miss!
At Service Objects, we are constantly striving to provide value to our customers and improve our products. With that in mind, here are some of the new features ...
Contact Data Governance in Action: It’s All About Validation & Verification
Marketing automation and your contact records: A five part series that every marketer can’t miss (part 4) “Well-integrated and accurate customer data is one of the best assets ...
Service as a Differentiator
Service quality is one of the most misused concepts in business. You can’t see it or smell it. It is hard to quantify except in hindsight, even though ...
Data Breakdown Happens. Know the Reasons “Why” and Protect it from the Start
Marketing automation and your contact records: A five part series that every marketer can’t miss (part 3) Welcome back! The fact that you’re interested in improving the data ...
Data Quality and Political Advertising
One benefit or problem, depending on your inclinations, of being in the marketing business is that you become acutely aware of the marketing that goes on around you ...
Impacts of Bad Data Lead to Negative Consequences
Marketing Automation and Your Contact Records: A Five Part Series That Every Marketer Can’t Miss (Part 2) Data integrity is beyond a doubt “the” cornerstone of your marketing campaigns ...
5 Commonly Used Terms and Definitions in International Address Validation Systems
When dividing the countries of the world into regions and sub-regions for the purpose of Address Validation, it is important to find common ground and to use a ...
Make Marketing Automation Work for You
Marketing automation and your contact records: A five part series that every marketer can’t miss (part 1) Are you keeping up with the competition? If yes, then you’re ...