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The Challenge of Storing International Addresses

The Challenge of Storing International Addresses

Working with international address data can be difficult and confusing. Even when you have an application available to validate an address, and it tells you that it's deliverable, ...
Why You Need to Establish Your Company Core Values List

Why You Need to Establish Your Company Core Values List

When working with companies on developing customer-focused growth cultures, I often get asked about this idea of a company core values list. It seems that every company has ...

Clean Up Your Sales Pipeline: Lead Scoring vs. Lead Validation

Clean Up Your Sales Pipeline: Lead Scoring vs. Lead Validation

The lead score simplified As it stands, you are the one who decides what and how your lead scores are determined, most likely through rules you set up ...
Use the Net Promoter Score to Ensure You Get a Good Customer Experience

Use the Net Promoter Score to Ensure You Get a Good Customer Experience

Before you buy a product or service from a company – particularly one you may need customer support from – be sure to do some research and find ...
Pokémon Go: Behind the Scenes

Pokémon Go: Behind the Scenes

You found a Magikarp in your neighbor's swimming pool or met a few new friends collecting Pokémon characters at the local duck pond. It's all good fun until ...
Bots Need Address Validation Too

Bots Need Address Validation Too

Remember watching Star Trek as a kid and dreaming of talking to a computer throughout the day? Then PCs arrived, and while you couldn't control them with your ...
Your Own ‘Big Data’ is Silently Being Data Mined to Connect the Dots

Your Own ‘Big Data’ is Silently Being Data Mined to Connect the Dots

With apps like Facebook, Waze, and the release of iOS 9, you probably didn’t realize that your cell phone is now quietly mining data behind the scenes. Don’t ...
In Customer Service Chat, You Have to do More Than Answer

In Customer Service Chat, You Have to do More Than Answer

Customer service chat is popular with companies and customers alike. It's easy, it's quick, and it works well on mobile devices. But easy and popular doesn't always equal ...

What is a Data Quality Scan and How Can it Help You?

What is a Data Quality Scan and How Can it Help You?

Marketing Automation and Your Contact Records: A Five Part Series That Every Marketer Can’t Miss (Part 5) Putting Your Contact Records to the Test! Now that you’ve read ...