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Why Your Business Should Pay Attention to CASL

Why Your Business Should Pay Attention to CASL

Many companies are worried about Canada's anti-spam legislation (CASL). A new rule goes into effect next July, and the penalties are harsh. If you email Canadians who haven't ...
DOTS Phone Exchange 2 Now Offers a Global Phone Validation Solution

DOTS Phone Exchange 2 Now Offers a Global Phone Validation Solution

Phone Number Validation is the number one tool for the Data Hygienist to ensure that phone numbers in their lists are clean, correct and useful. Executing any phone ...

How Lead Validation Works

How Lead Validation Works

As a marketer, one of your jobs is to ensure that your sales team has access to high-quality leads. So how do you go about screening your lead ...
Data Governance and You

Data Governance and You

Data governance has become another trendy buzz-phrase among information technology professionals. Twenty years ago, it was a rarely heard term. Nowadays, there are professional societies, best practices, and ...
Custom Lead Scoring and How it Works

Custom Lead Scoring and How it Works

Lead scoring is a powerful sales feature offered in just about every marketing automation platform. Companies with a solid lead scoring methodology in place are better equipped to ...
Five Elements of a Customer Success Program

Five Elements of a Customer Success Program

Why focus on customer success? Retaining customers, maintaining customer loyalty, and getting new customers requires a holistic approach that goes beyond the basics of providing service, ensuring satisfaction, ...
New Guidelines to SMS Authentication

New Guidelines to SMS Authentication

With a seemingly ever-increasing amount of data breaches making headlines, companies are trying to be more vigilant than ever about making sure your accounts are secure. You've likely ...
What’s Dragging Your Marketing Campaigns Down?

What’s Dragging Your Marketing Campaigns Down?

Savvy marketers know just how important it is to capitalize on every customer lead. And as technology advances and our customer lists expand, so does the need to ...