If you were to make a list of the things people love to do, data cleanup would usually rank pretty low on the list. (Except for us here ...
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In May, Service Objects attended Marketo’s: ‘Marketing Nation Summit’, which had over 6,000 attendees and more than 100 speaking sessions. The trade show floor was packed with marketing ...
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If you work in marketing, you already know that the cost of acquiring new leads and customers far exceeds that of marketing to your existing contact base – ...
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Validating, correcting and enriching address data is not a do-it-yourself project for most organizations. Not only does it require access to authoritative data from the USPS and other ...
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Of all the ways that people can make a pain in the neck of themselves, you can add a new one to the list: list bombing, also known ...
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There's a lot of information out there that discusses why you should migrate from one CRM system to another one. Anywhere from outgrowing your current system, new requirements, ...
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The question of ”how long does it take for someone to integrate your API?’ has come up a lot lately in various situations. In this article, I wanted ...
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Today I am writing about the ways to integrate with Service Objects APIs. This will be different from our other discussions where we talk about running batches and ...
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Your marketing efforts live or die on the quality of your leads. Automated lead scoring capabilities can help figure out who is a potential purchaser for your products ...
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