Search Results for ‘Marketo’

Now or Later? When to Clean Your Marketo Database

Now or Later? When to Clean Your Marketo Database

If you were to make a list of the things people love to do, data cleanup would usually rank pretty low on the list. (Except for us here ...
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Service Objects Attends Marketo’s Marketing Nation Summit

Service Objects Attends Marketo’s Marketing Nation Summit

In May, Service Objects attended Marketo’s: ‘Marketing Nation Summit’, which had over 6,000 attendees and more than 100 speaking sessions. The trade show floor was packed with marketing ...
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Leveraging Your Existing Contacts with Lead Validation

Leveraging Your Existing Contacts with Lead Validation

If you work in marketing, you already know that the cost of acquiring new leads and customers far exceeds that of marketing to your existing contact base – ...
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3 Simple Ways to Connect and Correct Mailing Addresses

3 Simple Ways to Connect and Correct Mailing Addresses

Validating, correcting and enriching address data is not a do-it-yourself project for most organizations. Not only does it require access to authoritative data from the USPS and other ...
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Bombs Away! How to Prevent List Bombing

Bombs Away! How to Prevent List Bombing

Of all the ways that people can make a pain in the neck of themselves, you can add a new one to the list: list bombing, also known ...
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Migrating CRMs? Don't Forget to Clean Your Data

Migrating CRMs? Don’t Forget to Clean Your Data

There's a lot of information out there that discusses why you should migrate from one CRM system to another one. Anywhere from outgrowing your current system, new requirements, ...
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API Integration: How Much Time to Set Aside

API Integration: How Much Time to Set Aside

The question of ”how long does it take for someone to integrate your API?’ has come up a lot lately in various situations. In this article, I wanted ...
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Third-Party Platform Integration

Third-Party Platform Integration

Today I am writing about the ways to integrate with Service Objects APIs. This will be different from our other discussions where we talk about running batches and ...
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Lead Scoring: How It Fits in with Marketing Automation

Lead Scoring: How It Fits in with Marketing Automation

Your marketing efforts live or die on the quality of your leads. Automated lead scoring capabilities can help figure out who is a potential purchaser for your products ...
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