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Address Deduplication Using USPS Barcodes

When are two addresses actually the same? And when can you remove one of them from your contact database? The answer isn’t as simple as it sounds. Suppose ...
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Marketing, Mail and Millennials

Marketing, Mail and Millennials

What do you think of when it comes to marketing to Millennials? Terms like online, social media, viral video and crowdsourcing probably come to mind. But what about ...
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Help Santa Check It Twice: A Holiday Addressing Gift for You!

Help Santa Check It Twice: A Holiday Addressing Gift for You!

The holidays are fast approaching. Soon you’ll be celebrating the season and sending holiday gift baskets and cards to people you have enjoyed working with this year. So ...
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5 Commonly Used Terms and Definitions in International Address Validation Systems

5 Commonly Used Terms and Definitions in International Address Validation Systems

When dividing the countries of the world into regions and sub-regions for the purpose of Address Validation, it is important to find common ground and to use a ...
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Moving to Canada - Mail Subscriber Guide

Moving to Canada – Mail Subscriber Guide

Thinking about moving to Canada after this election? All jokes aside, there are some things you should know about sending or receiving mail to our northerly neighbor. We ...
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Geocoding Resolution - Ensuring Accuracy and Precision

Geocoding Resolution – Ensuring Accuracy and Precision

When geocoding addresses, coordinate precision is not as important as coordinate accuracy. It is a common misconception to confuse high precision decimal degree coordinates with high accuracy. Precision ...
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Improving Canada Address Deliverability

Each year, over 140 million pieces of mail are marked as undeliverable. This happens for several reasons which include incorrect address format, address no longer exists, and mail ...
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Data Validation In Real Estate

Data Validation In Real Estate

The real estate industry can gain a competitive edge with data validation Data-based marketing, outreach and lead generation isn’t only for cutting-edge B2B companies anymore. Data runs the ...
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Why 'Address Line 2' Should Never Be Offered In Address Forms

Why ‘Address Line 2’ Should Never Be Offered In Address Forms

You see address line 2 all the time. Your own web forms probably even have a field for it. However, did you know that address line 2 doesn't ...
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