The Fight for Data Integrity

The Fight for Data Integrity

The importance of data quality to companies cannot be denied; but how many know how to identify high quality data from poor data? Even if companies identify a ...
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How Technology Can Help Close Online Sales and Keep Customers Coming Back

How Technology Can Help Close Online Sales and Keep Customers Coming Back

Not another marketing theory: Read how technology works on the issues that may be limiting your sales and/or damaging your online reputation. Successful e-commerce companies have three things ...
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CASS Certification Explained Over Dinner

CASS Certification Explained Over Dinner

Last night I was having dinner with my wife's friends and they asked what I did for a living. Normally I just brush those requests off and say ...
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Does Email Validation Help Catch Bogus Email Addresses?

Does Email Validation Help Catch Bogus Email Addresses?

A lot of people ask what an email validation system really does and if it really helps catch bogus email addresses. The short answer is, it weeds out ...
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Why 5-Digit ZIP Codes Don't Work

Why 5-Digit ZIP Codes Don’t Work

When isn’t 78368 the ZIP code for Hubert, Texas? When it’s the ZIP code for Mathis, San Patricio, Argenta or Sweeny Switch, Texas. Lookups for 5-digit ZIP codes ...
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Address Geocoding—a Big Tip for Delivery Businesses

Address Geocoding—a Big Tip for Delivery Businesses

All over the country businesses have popped up to bring quality sit-down restaurant meals into our homes. In the Pacific Northwest, Dinner Delivery Plus is one such business ...
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Direct Mail Marketing Isn't Going Anywhere Yet

Direct Mail Marketing Isn’t Going Anywhere Yet

While many industry experts are calling 2010 the year that will "kill marketing as we know it", some feel that we shouldn't be so quick to write off ...
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DOTS Address Validation FAQ

DOTS Address Validation FAQ

Figuring out the basics of what DOTS Address Validation does is simple -- messy address comes in, clean address comes out! And yet of all our services we ...
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Santa to Use DOTS Address Geocode, Rudolph's Fears Allayed

Santa to Use DOTS Address Geocode, Rudolph’s Fears Allayed

SANTA BARBARA, CA — December 23, 2008 — Service Objects announced today that its DOTS Address Geocode Web Service will play an important role as Santa Claus drives ...
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