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Lead Validation: The Core Components

How good are your leads? DOTS Lead Validation, Service Objects’ most popular composite service, is designed to measure lead quality – helping our clients reduce fraud, increase conversions and enhance...

Jonas Shaefer, Director of Engineering
Jonas Shaefer
Director of Engineering
April 25, 2019

CRM, Marketing Automation and Data Quality

Do you use customer relationship management (CRM) and marketing automation platforms in your business? Or are you starting to dip your toe in the water and explore these tools? This blog post looks at how...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
April 16, 2019

The Hidden Benefits of a Good Data Privacy Policy

In most areas of life, negative motivation alone will not create good results. (If you don’t believe me, ask your employees, or your teenage children – or take a look at what research has to say.) When...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
April 2, 2019

Fun Facts About ZIP Codes

Addresses in the United States used to be a simple matter of a street location, a city and state, and perhaps a city-specific postal zone. But by the 1960s, between massive increases in mail volume and the...

Rob Manser, Marketing
Rob Manser
Marketing
March 28, 2019

The Impact of AI on Customer Interactions

When you think of using artificial intelligence (AI) to improve customer experience, what comes to mind? Some people might (mistakenly) think of it as trying to replace human beings with Siri or Alexa,...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
March 26, 2019

The API Economy: What Does it Mean for You?

The 2010s have been the decade of the fill-in-the-blank economy: for example, the gig economy (where people are increasingly contractors instead of employees), the sharing economy (where Uber and AirBnB...

Rob Manser, Marketing
Rob Manser
Marketing
March 14, 2019
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