IP Warming: A Strategy for Better Email Response

IP Warming: A Strategy for Better Email Response

Fun fact: before my days in marketing, I was a minor league baseball pitcher. And one important lesson from baseball applies equally to your email marketing campaigns: don’t ...
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Understanding the ROI of Lead Data Quality

Understanding the ROI of Lead Data Quality

I have a pet peeve: companies that claim their products will improve your bottom line, but can’t or won’t back it up with numbers. If you are a ...
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Single Customer View and Data Quality

Single Customer View and Data Quality

In 2019, Service Objects’ founder and CEO Geoff Grow wrote an interesting article for data organization TDWI’s Upside magazine, about the growth of what is called Single Customer ...
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It’s Data Privacy Day!

It’s Data Privacy Day!

January 28 is a special day. And not just because it is Blueberry Pancake Day or National Kazoo Day. Today is National Data Privacy Day, and it celebrates ...
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Our Top 5 Tech Blogs of 2020

Our Top 5 Tech Blogs of 2020

We take great pride in educating our clients on the importance of data quality. And we did quite a bit of it in 2020, with over 100 blog ...
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IP Address Validation: Sample Use Cases

IP Address Validation: Sample Use Cases

This article looks at some important use cases for our DOTS IP Address Validation product. Before diving in, let’s look at what IP Address Validation is. In a ...
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The Role Data Quality Plays in Onboarding Customers in the Banking and Finance Industries

The Role Data Quality Plays in Onboarding Customers in the Banking and Finance Industries

First impressions are important for any business, but especially so for the banking and finance sector: according to CustomerThink, customer churn rates historically hover around 20-25% annually, while ...
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What is a Use Tax?

What is a Use Tax?

Most people are familiar with the concept of sales tax: you purchase something in your home state, or from a merchant who has what is known as “nexus” ...
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CCPA Compliance and Data Quality

CCPA Compliance and Data Quality

The new year 2020 ushers in a new decade – and one of the most sweeping new consumer data privacy regulations in the United States, the California Consumer ...
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