Understanding the ROI of Lead Data Quality
I have a pet peeve: companies that claim their products will improve your bottom line, but can’t or won’t back it up with numbers. If you are a ...
Marketo Users: Find Us on Adobe Exchange Experience Cloud
If you use Adobe’s Marketo Engage, we are pleased to announce a convenient way to integrate some of our most important data quality services with your Marketo applications ...
Validate – Your CRM will Thank You (with ROI)
Have you ever gone to a party, chatted with a co-worker, and asked him how his daughter was doing – only to hear him reply, “Um, I don’t ...
Using Lead Validation with CRM Lead Scoring Rules
In most CRMs, lead scoring is used to determine the viability and likelihood that a lead will become a paying customer. Generally, lead scores are a sum of ...
Enhancing Global Address Complete with Address Validation – US
What is Global Address Complete? Service Objects, Inc. has just welcomed our latest service DOTS Global Address Complete into our suite of services! This service suggests addresses in ...
Source, Campaign and Capture: A Data Validation Story
From the outside, many people think that marketing is about brand, messaging and pretty pictures - but those with a deeper understanding know that that is only half ...
End-of-Life Products and Aging Contact Data
Old technology products never die – and sometimes, they don’t even fade away. For example, did you know that according to some estimates, more than 25 million people ...
Address Verify: A Use Case for More Accurate Deliveries
Why correct addresses matter What could be simpler than someone typing in their own address? Well, as it turns out, many things. Simple data entry errors are common ...
Our Top 5 Tech Blogs of 2020
We take great pride in educating our clients on the importance of data quality. And we did quite a bit of it in 2020, with over 100 blog ...