Category: CRM

I have a pet peeve: companies that claim their products will improve your bottom line, but can’t or won’t back it up with numbers. If you are a ...
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If you use Adobe’s Marketo Engage, we are pleased to announce a convenient way to integrate some of our most important data quality services with your Marketo applications ...
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Have you ever gone to a party, chatted with a co-worker, and asked him how his daughter was doing – only to hear him reply, “Um, I don’t ...
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In most CRMs, lead scoring is used to determine the viability and likelihood that a lead will become a paying customer. Generally, lead scores are a sum of ...
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What is Global Address Complete? Service Objects, Inc. has just welcomed our latest service DOTS Global Address Complete into our suite of services! This service suggests addresses in ...
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From the outside, many people think that marketing is about brand, messaging and pretty pictures - but those with a deeper understanding know that that is only half ...
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Old technology products never die – and sometimes, they don’t even fade away. For example, did you know that according to some estimates, more than 25 million people ...
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Why correct addresses matter What could be simpler than someone typing in their own address? Well, as it turns out, many things. Simple data entry errors are common ...
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We take great pride in educating our clients on the importance of data quality. And we did quite a bit of it in 2020, with over 100 blog ...
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