4 Best Practices for Automating Contact Record Data Validation

4 Best Practices for Automating Contact Record Data Validation

Contact records are one of your most valuable assets. According to Salesforce.com, 70% of your contact records will change in one way or another each year. Making sure ...
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Lead Scoring: How It Fits in with Marketing Automation

Lead Scoring: How It Fits in with Marketing Automation

Your marketing efforts live or die on the quality of your leads. Automated lead scoring capabilities can help figure out who is a potential purchaser for your products ...
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CRM, Marketing Automation and Data Quality

CRM, Marketing Automation and Data Quality

Do you use customer relationship management (CRM) and marketing automation platforms in your business? Or are you starting to dip your toe in the water and explore these ...
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Professional woman checks time on her wrist watch while talking on the phone

Thoughts on Daylight Saving Time and Its Effects on Business

What time is it? The answer isn’t always a simple one – particularly in states like Arizona and Hawaii that do not observe daylight saving time (DST). And ...
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Increase Your Company's Worth With Friendly APIs

Increase Your Company’s Worth With Friendly APIs

Customer relationship management (CRM) software has become a powerful business tool. With a CRM tool such as Salesforce, Microsoft Dynamics CRM, Infusionsoft, or Oracle CRM On Demand, all ...
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The True Cost Of Bad Data In Your Marketing Automation

The True Cost Of Bad Data In Your Marketing Automation

Inbound marketing and marketing automation platforms promise to make your marketing more effective, and they have the potential to live up to that promise. However, reality often tells ...
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Moving To A New CRM? Clean Your Data FIRST!

Moving To A New CRM? Clean Your Data FIRST!

Are you moving to a new customer relationship management (CRM) solution? While you've likely included various IT costs and end-user training in your migration budget, have you considered cleaning ...
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24 Hours to Improving Your CRM

24 Hours to Improving Your CRM

So you've invested in a customer relationship management (CRM) software and implemented its use across your business organization. Like any investment, a CRM deployment takes time to yield ...
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Why Your CRM is Ineffective

Why Your CRM is Ineffective

Ever wonder why your CRM isn't as effective as you had hoped it would be? Here's the reason: Bad data! According to a recent article published on Health ...
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