IP Addresses: A Lesser-Known (But Important) Piece of Contact Data

IP Addresses: A Lesser-Known (But Important) Piece of Contact Data

When you gather contact data for leads and customers, some items are obvious: name, mailing address, and email to name a few. But in some cases, it makes ...
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The Latest Trends in Fraud and Identity Verification

The Latest Trends in Fraud and Identity Verification

Fraud is big business nowadays, and 2019 has been no exception. According to IDology’s Seventh Annual Fraud Report, overall levels of fraud remain similar to previous years, with ...
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What’s in a Name? The Importance of Global Name Validation

What’s in a Name? The Importance of Global Name Validation

A quick online search of the US white pages shows that there are over 1500 real people named George Washington, more than 50 named William Shakespeare, and a ...
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Holiday Shopping

Is Your Contact Data Ready for Holiday Shopping?

As I write this article, it is now just over a month before the holiday shopping period that runs from Black Friday and Cyber Monday through the end ...
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What Can Phone Validation Do For Your Business?

What Can Phone Validation Do For Your Business?

What can phone validation tools do for you? If you do any telephone or SMS-based marketing or customer contact, they can do plenty, including: Open up more valid ...
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Lead Scoring: How It Fits in with Marketing Automation

Lead Scoring: How It Fits in with Marketing Automation

Your marketing efforts live or die on the quality of your leads. Automated lead scoring capabilities can help figure out who is a potential purchaser for your products ...
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IP Address Validation: What Can I Learn From an IP Address?

IP Address Validation: What Can I Learn From an IP Address?

What is DOTS IP Address Validation? First, it helps to understand what an IP address is. IP addresses are like a mailing address, but for devices on the ...
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Test Types and Why We Use Them

Test Types and Why We Use Them

If you have spent any time around our DOTS Lead Validation or DOTS Lead Validation International services you may have run across the input to the service, 'TestType' ...
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Address Validation Service vs. Address Verification Service (AVS)

Address Validation Service vs. Address Verification Service (AVS)

Some terms sound similar but aren’t actually interchangeable – like sympathy versus empathy or good versus well. In the data quality business, two similar phrases with totally separate ...
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