Lead Scoring: How It Fits in with Marketing Automation

Lead Scoring: How It Fits in with Marketing Automation

Your marketing efforts live or die on the quality of your leads. Automated lead scoring capabilities can help figure out who is a potential purchaser for your products ...
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IP Address Validation: What Can I Learn From an IP Address?

IP Address Validation: What Can I Learn From an IP Address?

What is DOTS IP Address Validation? First, it helps to understand what an IP address is. IP addresses are like a mailing address, but for devices on the ...
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Test Types and Why We Use Them

Test Types and Why We Use Them

If you have spent any time around our DOTS Lead Validation or DOTS Lead Validation International services you may have run across the input to the service, 'TestType' ...
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Address Validation Service vs. Address Verification Service (AVS)

Address Validation Service vs. Address Verification Service (AVS)

Some terms sound similar but aren’t actually interchangeable – like sympathy versus empathy or good versus well. In the data quality business, two similar phrases with totally separate ...
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Using Geocoding for Target Marketing

Using Geocoding for Target Marketing

What can a little latitude and longitude do for your marketing? A great deal, as it turns out. For starters, geotargeting – or the use of geographic coordinates ...
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Image of earth from space with network concept overlay

Dealing with Difficult Countries in Lead Validation – International

What is DOTS Lead Validation - International? For over a year now, Service Objects has been validating leads around the world with DOTS Lead Validation – International. This ...
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Computer with Demographic Icons and target on the screen

Understanding Your Customers: The Important Role of Demographics

How well do you know your prospects and customers? You know their contact data, of course: their names, addresses and phone numbers help you keep in touch with ...
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Lead concept with people and gear icons on a blue background

Why Should a Business Validate Leads?

Your business is measuring how many leads you generate with your marketing efforts. You’re even scoring your leads’ likelihood to buy with a marketing automation tool or CRM ...
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Professional woman checks time on her wrist watch while talking on the phone

Thoughts on Daylight Saving Time and Its Effects on Business

What time is it? The answer isn’t always a simple one – particularly in states like Arizona and Hawaii that do not observe daylight saving time (DST). And ...
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