Address Validation Service vs. Address Verification Service (AVS)
Some terms sound similar but aren’t actually interchangeable – like sympathy versus empathy or good versus well. In the data quality business, two similar phrases with totally separate ...
Using Geocoding for Target Marketing
What can a little latitude and longitude do for your marketing? A great deal, as it turns out. For starters, geotargeting – or the use of geographic coordinates ...
Dealing with Difficult Countries in Lead Validation – International
What is DOTS Lead Validation - International? For over a year now, Service Objects has been validating leads around the world with DOTS Lead Validation – International. This ...
Understanding Your Customers: The Important Role of Demographics
How well do you know your prospects and customers? You know their contact data, of course: their names, addresses and phone numbers help you keep in touch with ...
Why Should a Business Validate Leads?
Your business is measuring how many leads you generate with your marketing efforts. You’re even scoring your leads’ likelihood to buy with a marketing automation tool or CRM ...
Thoughts on Daylight Saving Time and Its Effects on Business
What time is it? The answer isn’t always a simple one – particularly in states like Arizona and Hawaii that do not observe daylight saving time (DST). And ...
Comparing Lead Validation – International Components
As with many of our services, DOTS Lead Validation - International fits in our main company objective to reduce fraud, increase conversions, and enhance incoming leads, Web orders, ...
Marketing, Mail and Millennials
What do you think of when it comes to marketing to Millennials? Terms like online, social media, viral video and crowdsourcing probably come to mind. But what about ...
DOTS Name Validation 2: What Do The Scores Mean?
What’s in a name? Hopefully, valuable contact data for your business. But some names clearly contain red flags for bad data – and that’s where we come in ...
