Using Email Validation to Avoid Deliverability Issues this Holiday Season

Using Email Validation to Avoid Deliverability Issues this Holiday Season

This year, email marketing strategy is an important engine for the biggest growth period in history for e-commerce. In this global pandemic year, holiday season sales are predicted ...
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Data Integrity and You

Data Integrity and You

Data integrity is one of those pleasant-sounding buzzphrases that seem self-evident to most people. Who doesn’t want their data to have integrity? But in fact, this term has ...
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5 Reasons Why Good Email Addresses Get Rejected and Blacklisted

5 Reasons Why Good Email Addresses Get Rejected and Blacklisted

For some people dealing with rejection can be difficult, especially if you have no idea why you were rejected. The feeling of rejection can leave one feeling confused, ...
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Bombs Away! How to Prevent List Bombing

Bombs Away! How to Prevent List Bombing

Of all the ways that people can make a pain in the neck of themselves, you can add a new one to the list: list bombing, also known ...
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The Importance of Validating Emails During the COVID-19 Crisis

The Importance of Validating Emails During the COVID-19 Crisis

In this COVID-19 world we are now living in, more business is being transacted electronically than ever before. This means that email has become even more important – ...
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IP address vs domain in an email address

IP address vs domain in an email address

Some of your contact email addresses may contain an IP address, for example, john.smith@[123.123.123.123] rather than a domain name, such as john.smith@example.com. Can you use these email addresses ...
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‘Tis the Season: The Importance of Email Validation for the Holidays

‘Tis the Season: The Importance of Email Validation for the Holidays

People will always debate whether stores put out their holiday merchandise too soon. (Not all of you like being reminded that the holidays are just around the corner!) ...
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How Does TLS Impact Marketing?

How Does TLS Impact Marketing?

We all know that paying attention to email security can protect sensitive information from prying eyes. But if you do email marketing, did you know that it can ...
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Tackling False Positives in Email Validation

Tackling False Positives in Email Validation

What is a false positive? In email validation, this term is used when an email address is incorrectly identified as being valid or deliverable – in other words, ...
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