IP Warming: A Strategy for Better Email Response

IP Warming: A Strategy for Better Email Response

Fun fact: before my days in marketing, I was a minor league baseball pitcher. And one important lesson from baseball applies equally to your email marketing campaigns: don’t ...
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Marketo Users: Find Us on Adobe Exchange Experience Cloud

Marketo Users: Find Us on Adobe Exchange Experience Cloud

If you use Adobe’s Marketo Engage, we are pleased to announce a convenient way to integrate some of our most important data quality services with your Marketo applications ...
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E-Commerce is Still Growing – Are You Ready?

E-Commerce is Still Growing – Are You Ready?

Retail is undergoing a dramatic transformation, from bricks and mortar to clicks and orders. This shift was visible to nearly everyone during the 2020 pandemic, as deliveries piled ...
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Source, Campaign and Capture: A Data Validation Story

Source, Campaign and Capture: A Data Validation Story

From the outside, many people think that marketing is about brand, messaging and pretty pictures - but those with a deeper understanding know that that is only half ...
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Using Email Validation to Avoid Deliverability Issues this Holiday Season

Using Email Validation to Avoid Deliverability Issues this Holiday Season

This year, email marketing strategy is an important engine for the biggest growth period in history for ecommerce. In this global pandemic year, holiday season sales are predicted ...
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Data Integrity and You

Data Integrity and You

Data integrity is one of those pleasant-sounding buzzphrases that seem self-evident to most people. Who doesn’t want their data to have integrity? But in fact, this term has ...
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5 Reasons Why Good Email Addresses Get Rejected and Blacklisted

5 Reasons Why Good Email Addresses Get Rejected and Blacklisted

For some people dealing with rejection can be difficult, especially if you have no idea why you were rejected. The feeling of rejection can leave one feeling confused, ...
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Bombs Away! How to Prevent List Bombing

Bombs Away! How to Prevent List Bombing

Of all the ways that people can make a pain in the neck of themselves, you can add a new one to the list: list bombing, also known ...
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The Importance of Validating Emails During the COVID-19 Crisis

The Importance of Validating Emails During the COVID-19 Crisis

In this COVID-19 world we are now living in, more business is being transacted electronically than ever before. This means that email has become even more important – ...
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