Category: Email and Email Delivery

Previously we described the varieties of e-commerce fraud businesses face in our blog, Combating the Seven Types of E-commerce Fraud. But you might be surprised to discover one ...

Fun fact: before my days in marketing, I was a minor league baseball pitcher. And one important lesson from baseball applies equally to your email marketing campaigns: don’t ...

If you use Adobe’s Marketo Engage, we are pleased to announce a convenient way to integrate some of our most important data quality services with your Marketo applications ...

Retail is undergoing a dramatic transformation, from bricks and mortar to clicks and orders. This shift was visible to nearly everyone during the 2020 pandemic, as deliveries piled ...

From the outside, many people think that marketing is about brand, messaging and pretty pictures - but those with a deeper understanding know that that is only half ...

This year, email marketing strategy is an important engine for the biggest growth period in history for ecommerce. In this global pandemic year, holiday season sales are predicted ...

Data integrity is one of those pleasant-sounding buzzphrases that seem self-evident to most people. Who doesn’t want their data to have integrity? But in fact, this term has ...

For some people dealing with rejection can be difficult, especially if you have no idea why you were rejected. The feeling of rejection can leave one feeling confused, ...

Of all the ways that people can make a pain in the neck of themselves, you can add a new one to the list: list bombing, also known ...