If you visit this blog regularly, you probably know by now how much contact data quality impacts your marketing efforts. Leads are a very perishable quantity, which are also subject to problems ranging...
A recent Information Age article paints a challenging picture of how e-commerce fraud is growing as consumers continue to move more of their spending online. U.S. retailers report their online...
Of all the ways that people can make a pain in the neck of themselves, you can add a new one to the list: list bombing, also known as lead bombing, mail bombing, or mail flooding.Anyone who collects...
Address validation services. Address verification services. Two very similar-sounding terms, with identical acronyms but totally different meanings. If your business is involved in selling online, the...
Nearly a century ago, US President Calvin Coolidge – a man of few words – came back from church and was asked what the sermon was about. He replied, “Sin.” Then he was asked what the preacher said...
In this COVID-19 world we are now living in, more business is being transacted electronically than ever before. This means that email has become even more important – particularly for critical customer...
According to Investopedia, business logic is defined as “the custom rules or algorithms that handle the exchange of information between a database and user interface.”In the world of data quality,...
De-duping data is one of the most popular uses of our services, and for good reasons: duplicated data can lead to redundancy, extra costs, waste and even lack of customer engagement. In this blog post, we...
Your contact data is the lifeblood of your business. Today, having accurate address data is more critical than ever—it affects your customer reputation, mailing and shipping costs, the efficacies of your...
