Blacklisting is the email equivalent of being put on Santa’s naughty list. Except the consequences can be much worse than not getting presents: it can keep your business’ emails from getting through to...
Some terms sound similar but aren’t actually interchangeable – like sympathy versus empathy or good versus well. In the data quality business, two similar phrases with totally separate meanings are...
You’ve got questions? We’ve got answers! This is the first in a series of articles exploring common user questions about our products and how they can be used in business use cases, based on what...
How good are your leads? DOTS Lead Validation, Service Objects’ most popular composite service, is designed to measure lead quality – helping our clients reduce fraud, increase conversions and enhance...
If you were to encounter an email address that was comprised of just numbers, what would be your first reaction? You might suspect that it was a fake or disposable email address. But in some countries,...
It isn’t often that our data validation industry makes it into the mainstream media. But this week, it was rocked by a story in Wired Magazine, where two security researchers discovered that the email...
The bomb threat hoax from Thursday, December 13, 2018 was easily detectable as fraud. There were several smoking guns that could have quickly identified the bomb threats as bogus. The leading indicator of...
We have spoken often on these pages about the importance of validating your contact data, to make sure you have a valid address and a quality lead. Whether it is a mistyped ZIP code, a lead pretending to...
Service Objects is committed to fighting fraud and bad data wherever we see it. Through our APIs, best practices when handling sensitive data, or through recommendations on clients’ business logic, we...
