I am out in Las Vegas attending LeadsCon 2010. THE Lead Generation Conference. After day one, the event is off to a great start. What I have noticed is that throughout the sessions, a recurring theme is Quality.
Quality Data. Quality Leads. Quality relationships between lead buyers and lead sellers.
I couldn’t agree more. The internet is rife with bad data and bad leads. And passing off this bad data as a “lead” is one of the key reasons for friction between Lead Buyers and Lead Sellers. So what is the answer?
“Keeping honest people–honest.” Contact validation is a critical component in this process. Whether you are a lead buyer or a lead seller, contact validation can help ensure the validity and contactability of a lead. By looking at a variety of data points for each contact, Lead Validation will help determine whether or not a lead should be accepted, rejected or reviewed.
The skinny on the benefits:
Lead Sellers- Improve your standings with buyers by increasing your percentage of valid/actionable leads. Demand higher price point per lead.
Lead Buyers- Only buy the leads that are the highest quality and likelihood of contactability.
Visit us on the web to see how our Contact Validation solutions can help you ensure the leads you are buying or selling are really going to drive more business to your bottom line.
Posted by: Gretchen N.
