Search Results for ‘salesforce’

Lead Scoring: How It Fits in with Marketing Automation

Lead Scoring: How It Fits in with Marketing Automation

Your marketing efforts live or die on the quality of your leads. Automated lead scoring capabilities can help figure out who is a potential purchaser for your products ...
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Canadian Address Validation - In a Nutshell

Canadian Address Validation – In a Nutshell

When Service Objects talks about address validation, we tend to focus on our US and International products, while our Canadian address validation product tends to get less attention ...
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CRM, Marketing Automation and Data Quality

CRM, Marketing Automation and Data Quality

Do you use customer relationship management (CRM) and marketing automation platforms in your business? Or are you starting to dip your toe in the water and explore these ...
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Lead concept with people and gear icons on a blue background

Why Should a Business Validate Leads?

Your business is measuring how many leads you generate with your marketing efforts. You’re even scoring your leads’ likelihood to buy with a marketing automation tool or CRM ...
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Garbage In, Garbage Out – How Bad Data Hurts Your Business

Garbage In, Garbage Out – How Bad Data Hurts Your Business

The old saying “garbage in, garbage out” has been around since the early days of modern computing. Code for operator error or bad data, the adage implies that ...
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Data Quality, AI, and the Future

Data Quality, AI, and the Future

What do you think of when you hear the term “artificial intelligence” (or AI for short)? For many people, it conjures up images of robots, science fiction, and ...
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Marketing Strategies for the New Digital Privacy Era

Marketing Strategies for the New Digital Privacy Era

In a world of big data, information for sale, and people oversharing on social media, this past decade has lulled many marketers into believing in a post-privacy era ...
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Customer Expectations are Getting…Younger

Customer Expectations are Getting…Younger

Being based in the college town of Santa Barbara, California, we notice something interesting: the students seem to get younger every year. Of course, it is actually our ...
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Power Up Your Ecommerce

Power Up Your Ecommerce

Some things are just better together. Like milk and cookies. Or peanut butter and jelly. Or, if you do online sales and marketing, ecommerce platforms and data validation ...
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