API Integration: How Much Time to Set Aside
The question of ”how long does it take for someone to integrate your API?’ has come up a lot lately in various situations. In this article, I wanted ...
Third-Party Platform Integration
Today I am writing about the ways to integrate with Service Objects APIs. This will be different from our other discussions where we talk about running batches and ...
Lead Scoring: How It Fits in with Marketing Automation
Your marketing efforts live or die on the quality of your leads. Automated lead scoring capabilities can help figure out who is a potential purchaser for your products ...
Canadian Address Validation – In a Nutshell
When Service Objects talks about address validation, we tend to focus on our US and International products, while our Canadian address validation product tends to get less attention ...
CRM, Marketing Automation and Data Quality
Do you use customer relationship management (CRM) and marketing automation platforms in your business? Or are you starting to dip your toe in the water and explore these ...
Why Should a Business Validate Leads?
Your business is measuring how many leads you generate with your marketing efforts. You’re even scoring your leads’ likelihood to buy with a marketing automation tool or CRM ...
Garbage In, Garbage Out – How Bad Data Hurts Your Business
The old saying “garbage in, garbage out” has been around since the early days of modern computing. Code for operator error or bad data, the adage implies that ...
Data Quality, AI, and the Future
What do you think of when you hear the term “artificial intelligence” (or AI for short)? For many people, it conjures up images of robots, science fiction, and ...
Marketing Strategies for the New Digital Privacy Era
In a world of big data, information for sale, and people oversharing on social media, this past decade has lulled many marketers into believing in a post-privacy era ...
