Search Results for ‘salesforce’

Customer Expectations are Getting…Younger

Customer Expectations are Getting…Younger

Being based in the college town of Santa Barbara, California, we notice something interesting: the students seem to get younger every year. Of course, it is actually our ...
Read More
Power Up Your Ecommerce

Power Up Your Ecommerce

Some things are just better together. Like milk and cookies. Or peanut butter and jelly. Or, if you do online sales and marketing, ecommerce platforms and data validation ...
Read More
Types of Integrations

Types of Integrations

Searching for the proper tool to fit your business needs can be a daunting task. At Service Objects, ease of integration is engineered in as part of each ...
Read More
A New Role: The Marketing Technologist

A New Role: The Marketing Technologist

Once upon a time, life was simple. There was marketing, and there was IT. The former did creative work to drive the product creation and sales process, and ...
Read More
People, Process, and Technology: The Three Pillars of Data Quality

People, Process, and Technology: The Three Pillars of Data Quality

For many people, managing data quality seems like a daunting task. They may realize that it is an important issue with financial consequences for their organization, but they ...
Read More
How Much Is Bad Contact Data Costing Your Organization?

How Much Is Bad Contact Data Costing Your Organization?

Collecting visitor and customer data through a variety of channels allows you to quickly grow your contact list. When contact information comes in, your company is provided many ...
Read More
The Importance of Data Quality for CRM

The Importance of Data Quality for CRM

What are your customers telling you about your business? This question has always been the key argument for customer relationship management, or CRM for short. Capturing data about ...
Read More
Contact Data Governance in Action: It’s All About Validation & Verification

Contact Data Governance in Action: It’s All About Validation & Verification

Marketing automation and your contact records: A five part series that every marketer can’t miss (part 4) “Well-integrated and accurate customer data is one of the best assets ...
Read More
Data Breakdown Happens. Know the Reasons “Why” and Protect it from the Start

Data Breakdown Happens. Know the Reasons “Why” and Protect it from the Start

Marketing automation and your contact records: A five part series that every marketer can’t miss (part 3) Welcome back! The fact that you’re interested in improving the data ...
Read More

New resources, straight to your inbox

Get updates on the latest industry trends, tips, and news.