Customer Expectations are Getting…Younger
Being based in the college town of Santa Barbara, California, we notice something interesting: the students seem to get younger every year. Of course, it is actually our ...
Power Up Your Ecommerce
Some things are just better together. Like milk and cookies. Or peanut butter and jelly. Or, if you do online sales and marketing, ecommerce platforms and data validation ...
Types of Integrations
Searching for the proper tool to fit your business needs can be a daunting task. At Service Objects, ease of integration is engineered in as part of each ...
A New Role: The Marketing Technologist
Once upon a time, life was simple. There was marketing, and there was IT. The former did creative work to drive the product creation and sales process, and ...
People, Process, and Technology: The Three Pillars of Data Quality
For many people, managing data quality seems like a daunting task. They may realize that it is an important issue with financial consequences for their organization, but they ...
How Much Is Bad Contact Data Costing Your Organization?
Collecting visitor and customer data through a variety of channels allows you to quickly grow your contact list. When contact information comes in, your company is provided many ...
The Importance of Data Quality for CRM
What are your customers telling you about your business? This question has always been the key argument for customer relationship management, or CRM for short. Capturing data about ...
Contact Data Governance in Action: It’s All About Validation & Verification
Marketing automation and your contact records: A five part series that every marketer can’t miss (part 4) “Well-integrated and accurate customer data is one of the best assets ...
Data Breakdown Happens. Know the Reasons “Why” and Protect it from the Start
Marketing automation and your contact records: A five part series that every marketer can’t miss (part 3) Welcome back! The fact that you’re interested in improving the data ...