Data Quality Excellence Award Winner Announced

Inaugural Award Honors Excellence in Contact Data Quality and the Creative Use of DOTS Web Services to Solve Business Challenges.

SANTA BARBARA, CA — December 17, 2008 — Service Objects, Inc., the leader in real-time contact validation, today announced the winner of its inaugural Data Quality Excellence Award. The award was presented to Innovation Ads, Inc. by Geoffrey W. Grow, the founder and CEO of Service Objects.

The inaugural Data Quality Excellence Award recognizes businesses that have made a significant improvement in contact data quality for their industry over the past year. The winner was selected from hundreds of candidates by a panel of judges consisting of technology insiders and industry leaders. Innovation Ads® was selected for their successful increase of 10% in customer retention due to improved contact data quality. Through its leading-edge adoption of data quality techniques, with DOTS Lead Validation at its core, the company has revolutionized how online requests for information are collected, corrected, verified, and scored.

“This year Innovation Ads lead the pack in utilizing contact validation and fraud detection for lead generation,” said Geoffrey W. Grow, founder and CEO of Service ObjectsTM. “The Data Quality Excellence Award highlights companies dedicated to pushing the limits of data quality. We congratulate Innovation Ads for their vision and honor the individuals behind the scenes for their dedication and pursuit of data quality within the online lead generation marketplace.”

"In our business, the quality of data plays a crucial role in allowing us to deliver qualified consumers to our partners, at a cost that allows us to maintain a healthy margin," said Jason Scott, CIO of Innovation Ads. "Our core business is customer acquisition and retention in the higher education vertical. In today’s economy, everyone is trying to save money—data validation allows us to confidently assume the up-front marketing cost which saves our partners a great deal of money. Over the past three years we have worked closely with Service Objects to develop custom scoring and validation algorithms to ensure the highest level of data quality for our University partners. This validation model can be applied to any vertical we choose to enter—which is appealing to many companies choosing to forgo traditional advertising in lieu of guaranteed cost-per-acquisition in these challenging economic times.”

About Innovation Ads
Innovation Ads is an interactive marketing and media services company. The company helps the
world’s leading educational and corporate brands to acquire more students and consumers by leveraging a network of more than 600 proprietary and affiliate Internet portals including; the second-largest DRTV media buying capacity in the country, an in-house call center, and a highly customizable proprietary CRM. Innovation Ads is headquartered in New York, New York.

About Service Objects
Service Objects is the industry leader in real-time contact validation, lead enrichment, and fraud prevention products for business to improve their Web sites, CRM systems, and online businesses processes. Each day businesses rely on Service Objects to validate hundreds of thousands of contacts to reduce fraud and increase conversion rates through data validation and enhancement. Service Objects has verified more than 650 million contact records - for more than 1,000 customers in over 25 diverse industries.

Innovation Ads Contact:
Jason This email address is being protected from spambots. You need JavaScript enabled to view it. x226
Service Objects Contact:
Dara R. This email address is being protected from spambots. You need JavaScript enabled to view it. x11//

Service Objects, DOTS, and DOTS Lead Validation are all trademarks of Service Objects, Inc. in the United States and/or other countries. Innovation Ads is a trademark of Innovation Ads, Inc. in the United States and/or other countries.