Reduce Chargebacks with BIN Validation

Smart Chargeback Management for Digital Merchants 

Reduced Chargebacks & Identify Fraud in Real-time

Santa Barbara, CA - July 27, 2007 — Service Objects, the industry leader in Real-Time Contact Verification, announced today a new service called DOTS BIN Validation™, designed to instantly validate of credit card bank identification numbers (BIN) for online marketers. DOTS BIN Validation allows real-time verification of card type (charge, debit, or pre-paid), issuing bank, issuing country and bank phone numbers printed on the back of the card.

A Bank Identification Number (BIN) is the first six digits of the number of various financial cards. These digits identify which network the card belongs to as well as which organization issued it. Online merchants can use DOTS BIN Validation to help validate transactions. For example, if the credit card's BIN indicates a bank in one country, while the customer's billing address is in another, the transaction may call for extra scrutiny. Sophisticated fraudsters can use stolen and fabricated credit cards along with their orders to cheat online merchants. BIN detection becomes a critical component and offers an additional layer of protection for your business.

"Now more than ever BIN detection is a critical part of fighting online fraud." said Geoffrey Grow, Vice President of Sales at Service Objects. "Online merchants can reduce bank chargebacks and reduce fraud by checking the first six-digits of a client's credit card before it is processed."

About Service Objects
Service Objects is the leader in Real-Time Contact Validation solutions. Service Objects is the only contact analysis service entirely focused to help marketers reduce fraud and generate more sales through enhanced data quality. The company has verified more than 500 million contact records - with reliability of 99.999 percent - for 500 customers.

A privately held company, Service Objects is headquartered in Santa Barbara, California. For more information, please visit www.serviceobjects.com or call 800-694-6269.