Service Objects Provides Live World Cup Score Web Service

GOOOOOAAAAALLLL!!!.

Service Objects Scores with the World Cup and Microsoft.

Santa Barbara, CA - June 12, 2002 - Service Objects is pleased to announce that their World Cup Live spreadsheet is available to World Cup fans across the globe.

Service Objects' World Cup Live delivers soccer scores to Microsoft's Excel application, hence creating a "live" spreadsheet. World Cup scores from all 64 World Cup games are automatically updated within the Excel spreadsheet. The World Cup Live spreadsheet communicates through the Internet to a web service server that is hosted by Service Objects. Every time the spreadsheet is opened, the most recent scores are automatically updated to insure that users are viewing the most accurate scores available.

"Microsoft has been extremely aggressive in modifying their desktop applications to accept live Web-XML feeds," states Geoffrey W. Grow, CEO of Service Objects. "World Cup Live is a great example of a dynamic Excel spreadsheet. A few years ago, this type of application would have taken several man-years to develop. By using Web Services and Excel self-updating spreadsheets, these applications can be built in days."

Service Objects' World Cup Live service is a demonstration of how Web Services can deliver "live" information to Microsoft Office documents. Service Objects' spreadsheet connects data from Web Services into Office documents. Other "live" Excel applications include: package tracking, address validation, payment processing and financial quotes.

Link to other Web Service examples:
/Products/default.asp

Link to World Cup Service FAQ-Download Page:
/products/dots_wc.asp

Web Sites using the World Cup Live Web Service:
http://www.idfixe.nl
http://tell2u.net/worldcuplive.php

About Service Objects Incorporated:
Founded in 1999, Service Objects, Incorporated provides web and marketing services, empowering companies to instantly connect customers with a specific product or service. Service Objects' DOTS solutions are proven tools for increasing sales through higher conversion and fewer clicks for your visitors to find customized content that is targeted to them. Service Objects has 140+ clients and enjoys a high retention rate due to its fanatical commitment to customer service.