New offering helps companies leverage big data to reduce undeliverable mail
SANTA BARBARA, Calif., February 4, 2014 – Service Objects, the leading provider of real-time contact validation for businesses, today launched DOTS Address Detective – a product that rectifies and salvages incomplete contact addresses by utilizing clues in the existing data.
In many cases, databases contain thousands of insufficient addresses – whether due to spacing issues, missing street numbers or misspelled street names – and these incomplete addresses will result in undeliverable mail. According to a study on Undeliverable-As-Addressed mail conducted by the United States Postal Service (USPS), 6.9 billion pieces of mail annually cannot be delivered – with almost 60 percent of that volume being treated as waste.
An address can be rendered undeliverable for multiple reasons. For example, if it is missing the street number, no USPS compliant address validation tool can correct this address. However, in many instances, the contact contains a partial address, name or phone number. Leveraging data obtained from Service Objects' proprietary phone and name database, DOTS Address Detective is able to intelligently correct invalid addresses – delivering the most accurate address match possible.
After the best address has been selected, it is verified against Service Objects' proprietary CASS™-Certified address verification database, and a confidence score between 1 and 100 is assigned to the contact. Using this score, companies can choose to move forward with the information or conduct more research. By using DOTS Address Detective, companies can now make use of contact information that might otherwise have been discarded.
"We've processed over a billion addresses with our standard address validation tools. DOTS Address Detective takes address validation to a whole different level," said Geoffrey Grow, CEO of Service Objects. "Coupling our database of authoritative names and phone numbers along with our CASS™-Certified address validation now allows us to correct street address information with greater match rates than anyone in the industry. This means improved deliver rates for our clients… everyone wins when data is accurate."
About Service Objects
Founded in 2001, Service Objects is the leading provider of real-time contact validation and address verification services. It's validation and location web services allow businesses to identify potentially fraudulent transactions, append additional contact information and process transactions in a more efficient manner. The Company works with major brands like American Express, LendingTree and Amazon; and it has validated over 1.7 billion contacts. For a full listing of contact validation products, visit www.serviceobjects.com.