Earth Day Challenge: Reduce Waste by Cleaning up Your Customer Contact Database

Misspellings, typos and inaccurate address data all lead to undeliverable mail - save paper, conserve resources and run more successful direct marketing initiatives by using a valid database.

In one month, Service Objects' address validation APIs saves their customers approximately 300 tons of paper. How much can you save?

PR Newswire April 22, 2014 9:55 AM Eastern

SANTA BARBARA, Calif., April 22, 2014 -- While it's important to conserve natural resources every day of the year, Earth Day is a great time to reflect upon what we can do better as individuals, and as businesses to protect our planet and ensure a safe, clean ecosystem for future generations. Many businesses have adopted recycling philosophies. But is it enough when over 6.9 billion pieces of mail go undelivered each year? Corporations can dramatically improve their green footprint by focusing on the impact of failed mailings that result from direct mail campaigns.

On this Earth Day, Service Objects asks corporations to take one action that will lead to reducing paper and environmental waste in mail campaigns; it's as simple as cleaning up their customer database. Service Objects has developed two significant products that update customer addresses to ensure mailings stay out of landfills, and get to the right place efficiently.

  1. DOTS Address Validation is a real-time web service API enabling companies to instantly verify, correct and standardize address data accessing the USPS®-certified database of more than 165 million records.
  2. DOTS Address Detective rectifies and salvages incomplete and unusable addresses by utilizing address, phone number and name clues within the record.

Both of these products help organizations develop and maintain databases comprised of contact information that is accurate, genuine and up-to-date.

"The fact is our Earth is in trouble. We spent years depleting natural resources and now are backtracking to try and fix the planet we depend on," said Geoff Grow, CEO, Service Objects. "Reducing waste through data quality is why we exist. We develop products that help companies verify, standardize, and maintain contact data. By being efficient with direct mail campaigns, we preserve energy, drastically lessen the amount of paper ending up in landfills, and reduce the use of many other natural resources."

Service Objects' address validation APIs save approximately 300 tons of paper each month for its clients. View infographic on natural resources savings.

For more information about DOTS Address Validation - US or DOTS Address Detective, contact This email address is being protected from spambots. You need JavaScript enabled to view it. or connect with us on Twitter: @serviceobjects.

About Service Objects
Founded in 2001, Service Objects is the leading provider of real-time contact validation services. Its validation and location web services allow businesses to identify potentially fraudulent transactions, append additional contact information and process transactions in a more efficient manner. The Company works with major brands like American Express, LendingTree and Amazon; and it has validated over 1.7 billion contacts.