Online Retailer nomorerack Enlists Service Objects to Maximize Data Quality and Customer Satisfaction

Automating their address validation process with genuine, accurate and up-to-date contact data helps nomorerack resolve common shipping errors and results in satisfied, loyal customers.

PR Newswire October 1, 2014 7:45 AM Eastern

SANTA BARBARA, Calif., October 1, 2014 – In the past few years, nomorerack, an eCommerce store known for selling authentic, name-brand merchandise priced at 50 to 80 percent off retail, has encountered rapid success. With this growth, certain issues in the customer experience surfaced, namely shipping problems associated with incomplete or incorrect addresses. After quickly integrating Service Objects’ real-time DOTS Address Validation, nomorerack experienced a vast decrease in shipping errors and streamlined company resources. Read the entire Customer Success Story.

“We want our customers to keep coming back – their satisfaction is our number one goal. If a package is delayed or shipped to the wrong address, our customer is unhappy, not to mention we lose time and money on our end due to the mistake,” said Rohit Lalwani, Vice President of Finance at nomorerack. “We needed strong technology in place to automate the address verification process and Service Objects was the obvious solution.”

“For online retailers like nomorerack that process over 7,000 transactions per day, address validation is vital to the customer experience. If even one number or letter is typed incorrectly, a package might be misdirected and that affects the company’s reputation and bottom line," said Geoffrey Grow, CEO of Service Objects. “Our goal is to make sure that every nomorerack order has a verified and genuine address. By doing so, they can get their packages to the door quickly and this makes for happy customers."

nomorerack is one of hundreds of customers that rely on the DOTS Address Validation US for its industry high 99.8% match rate accuracy and proprietary CASS-certified database engine that includes more than 165 million unique addresses.

To date, Service Objects has validated over 16 million transactions for nomorerack.

About Service Objects
Founded in 2001, Service Objects is the leading provider of real-time contact validation and address verification services. Its validation and location web services allow businesses to identify potentially fraudulent transactions, append additional contact information and process transactions in a more efficient manner. The Company works with major brands like American Express, LendingTree and Amazon; and it has validated over 1.8 billion contacts. For a full listing of contact validation and lead scoring products, visit

About nomorerack
nomorerack is the online shopping destination for quality, trendy branded and unbranded, in-demand goods at prices from 50%-80% off retail. nomorerack’s efficient business model cuts out the middlemen to allow them to deliver great products to their customers at the lowest possible prices. With 24/7 online customer service and super low prices, nomorerack aims to be the top shopping destination for online shoppers. For more information visit