Service Objects Launches New Real-Time Email Validation Web Service API

DOTS Email Validation 3 raises the standard of email hygiene and verification services with four-level testing .

PRNewsWire 08/27/13 8:08am Pacific

SANTA BARBARA, Calif., – Aug. 27, 2013 – Service Objects, the leading provider of real-time contact validation for businesses, today introduced its latest email validation product, DOTS Email Validation 3SM. The service enables companies to instantly identify fraudulent and invalid email addresses hiding within a contact database – helping to avoid millions in lost sales, countless hours of wasted compliance efforts or being blacklisted by the email service providers (ESPs) delivering their emails.

Leveraging the world's leading algorithms and email data to verify that addresses are genuine and deliverable, DOTS Email Validation 3 uses a four-level testing approach, which includes autocorrection, validation, verification and quality scoring, to reduce bounces by 90 percent. This service further sets itself apart with its proprietary auto-correction feature for fixable errors, cleaning email addresses and removing extraneous text and typos with unmatched speed – performing hundreds of thousands of transactions per domain per day.

"Over the last decade, we've validated almost a billion email addresses for our clients," said Geoff Grow, CEO. "Email Validation 3 now integrates email cleansing and the latest email verification techniques into a single transaction. As a result, the service is faster and more accurate than ever."

In connection with the four-levels of testing, DOTS Email Validation 3 performs over 50 proprietary tests, to divide each email into three scoring categories – "accept," "reject" or "review". Businesses can identify their best emails using rules set by business needs. Users will also benefit from advanced verification tools such as secondary warning flags and specific codes that indicate if an email address is fraudulent, disposable, vulgar or a spam trap.

A summary of DOTS Email Validation 3 benefits include:

  1. Syntax Validation: Confirms the address complies with IETF standards and evaluates address for compliance with domain specific rules.
  2. Live DNS Check: Verifies that the domain exists and has a valid mail exchange (MX) record in the Domain Name System.
  3. Mailbox-Level Testing: Communicates with target server to ensure it is valid and then verifies the email address.
  4. Advanced Integrity Checks: Adjusts for SMTP servers that are set-up to thwart incoming requests for information and utilizes proprietary techniques for calculating an email's integrity

For more information about DOTS Web Services or for a product demonstration, contact This email address is being protected from spambots. You need JavaScript enabled to view it..

About Service Objects
Founded in 2001, Service Objects is the leading provider of real-time contact validation services. It's validation and location web services allow businesses to identify potentially fraudulent transactions, append additional contact information and process transactions in a more efficient manner. The Company works with major brands like American Express, LendingTree and Amazon; and it has validated over 1.5 billion contacts.