Service Objects Achieves Net Promoter Score (NPS) that is Eight Times Higher than Industry Average

SANTA BARBARA, CA., (June 22, 2016) – Service Objects, the leading provider of real-time contact validation solutions, today announced they have achieved a high ranking Net Promoter Score (NPS) of 64 after surveying their customers. NPS is a metric that captures a company’s customer feedback, providing a numeric value of its brand loyalty. Service Objects has maintained its outstanding score for the past three years and achieved this high ranking due to its commitment to 24x7 support, 99.995% server uptime, experience in validating over 2 billion contact records and deep knowledge of the contact validation industry.

NPS is calculated by asking customers “how likely is it that you would recommend a brand/product/service to a friend or colleague?” The answers are based on a scale from 0 – 10. Those that give a company a score of 0-6 are considered Detractors, those who give a score of 7-8 are considered Passives, and those that rate a company with a high score of 9-10 are considered Promoters. The final NPS score is calculated by deducting the percentage of customers who are Detractors from the percentage of customers who are Promoters (passives are not included in the calculation). Good Net Promoter scores vary by industry, but a score of 50 to 80 is typically considered “good”.

Service Objects’ score of 64 is more than 8 times higher than the technology industry’s average is of 7.51, as rated by Inavero. The score was also well above other well-known technology companies such as Oracle (21), MailChimp (20) and Constant Contact (20) and even above other customer service leaders such as Zappos.com (57), Netflix (52) and American Express (45), as rated by website npsbenchmarks.com.

“One of Service Objects’ core values is ‘customer service above all’ and we instill this belief into every customer touch point,” said Geoff Grow, Founder and CEO of Service Objects. “We are excited to see our hard work pay off and achieve such a high NPS score as a result of the positive feedback provided directly from our customers.”


About Service Objects

Founded in 2001, Service Objects is the leading provider of real-time contact validation services and has validated over 2 billion contacts. Using Service Objects’ validation and location web services, businesses can identify potentially fraudulent contact records, transactions, append additional contact information, and process transactions in a more efficient manner. We are integrated with the major marketing automation and CRM platforms such as Marketo, Hubspot, Oracle, and SalesForce. Major brands such as American Express, LendingTree, and Amazon rely on Service Objects for their data validation needs. For more information about Service Objects’ real-time web services, please contact This email address is being protected from spambots. You need JavaScript enabled to view it..