Instant Access to ZIP Code Level Insight to Understand Your Customers

DOTS Demographics

DOTS DemographicsSM by Service Objects is a real-time web service API that provides in-depth regional data at the ZIP code level.

Companies can gain greater insight into targeted areas with eight times more detailed data than city-only demographics. Our proprietary databases are updated regularly with the most recent information from the US Census Bureau and other nationally recognized data sources. DOTS Demographics provides comprehensive and accurate demographic information at the ZIP code level to help companies identify, understand and market to their customers and prospects. Service Objects has over ten years experience aggregating, integrating and distributing demographics research. With more than three billion records, we have compiled one of the largest online databases in the industry.



Sample Request URL

XML output using query string parameters:[YourKey]
Four Ways to Use Your Subscription

Integrate any of our easy-to-program contact verification APIs directly into your systems for real-time cleansing, appending and fraud protection.


When you have a quick list that needs to be verified and cleansed, it's time for DataTumbler, our PC-based data cleansing application.


Implementing an automated FTP batch for your data quality needs is the perfect way to cleanse data from one of your systems on a scheduled time of day or month.


Our Quick Lookups are the perfect way to get the job done fast! Access-from-anywhere data validation tools will come in handy for quick contact lookups.

  • Demographics By ZIP Code Features
    • Real-time API service
    • More than two million points of information for over 40,000 ZIP codes derived from more than 400,000 distinct geographically-bounded areas in the US
    • Covers neighborhood, crime, demographic, lifestyle, risk hazard and school data
    • Updated quarterly
    • Appends contact information with over 60 data points (including distribution of age, income and education) parsed into simple XML elements
    • Returns newest data sets from the US Census Bureau 2010 census and other proprietary databases
    • Response time as fast as 300 milliseconds
  • Benefits of ZIP Code Demographics Data

    DOTS Demographics API provides detailed demographic data by ZIP code, allowing you to quickly uncover financial, lifestyle, weather, crime rate data, and other demographic data associated with a given ZIP code. Simply enter the ZIP code into the demographics API and explore local area profiles. ZIP code demographics allow you to identify marketing opportunities based

    on income, gender, population, and age data points as well as identify local geographic areas with the right type of prospects in the greatest numbers. By retrieving demographic data by ZIP code, you can target your marketing efforts and tailor products to take advantages of the local marketplace.

Pricing plans start at $289/month
and include our exclusive Customer Success Program (with annual contracts) featuring:
  • 24/7 Critical Emergency Support
  • Programming consultation with Integration Engineer
  • Early access to product releases and version updates
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