LVI-2ndQ

The Overall Certainty score is Service Objects’ best judgment of how clean a set of contact information may be. We’ve seen many contacts and sets of data, and we’ve acquired a definitive feel for what fields are important. Then again, this is merely a subjective opinion of the contact’s makeup, and you can always evaluate our comparisons using your own scoring rules. Interpreting the score is somewhat dependent on what your business needs are. If your contacts were expensive, or are worth a good deal to your customers or call centers, you will want to accept a greater range of scores. If your contacts were relatively inexpensive, or you’re going through a large number of contacts, you may want to be a bit pickier and accept only a higher range of scores. If you are using our standard scoring system, lower scores generally correspond to bad phone data, and higher scores generally correspond to good phone data. Often, users will take lists and sort them by their score, contacting the leads with the highest quality scores first. Service Objects has seen that high-quality leads typically want to talk to you, and have a higher probability of picking up the phone when you call.