Neither! In most cases, a low score is a bad lead and a high score is a good one…
Neither! In most cases, a low score is a bad lead and a high score is a good one, but there is no one score that fits everyone. If your business relies mostly on phone numbers, then for you the best contacts may be the ones with solid phone information. If you want to reach leads by mail then the address tests would be more important. Our scoring system is designed to fit as many of our clients as possible, but every company has different needs.