It’s more difficult to determine a lead’s validity if there are issues with the phone number…
It’s more difficult to determine a lead’s validity if there are issues with the phone number. If your lead is unlisted in the phone book, we cannot validate if the name given matches the reverse phone lookup’s name. Other issues may be causing the lead to get a low score, such as a totally bogus address, celebrity name, or phone number that has a non-existent area code. The warnings output should give you a good idea of what went wrong with your lead.