Articles and White Papers

Marketing with Bad Contact Data:
A Recipe for Disaster

Marketing with Bad Contact Data

Did you know that 25% of contact records contain critical errors? Bad data has far-reaching negative impacts on the costs and performance of your marketing and sales initiatives. The good news: it is largely correctable.

In this white paper, learn where bad contact data originates, how it impacts lead conversion, and what can be done to correct contact records in your existing database and maintain data quality going forward.


Get the Free White Paper

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