Customer Data Validation

Customer Data Validation offers instant verification, correction, and augmentation of customer contact details, providing a comprehensive customer picture that can be used to:

  • Deter fraudulent activities
  • Improve marketing and operational efficiencies
  • Ensure compliance with global privacy regulations
  • Improve communications with customers
  • And much more

Verified and Up-To-Date

Customer Data Validation ensures your customer data is accurate, verified and up-to-date. 

In less than a second, a customer’s Name, Address, Phone, Email and Device can be verified and corrected against hundreds of authoritative data sources. This 4 layered process also appends additional key customer details along with quality and confidence scores that can be used to make informed decisions. 

Integrity Check

Customer Data Validation’s four layers start with an Integrity Check to verify and correct the accuracy of a customer’s main contact data points:

  • Name
  • Address
  • Phone
  • Email
  • Device (by IP)

Each piece of the customer’s identity (NAPED) is verified in real-time against global authoritative data sources, ensuring that you are starting with accurate details before moving on to the next step, Augment & Extend.

Augment & Extend

In this step, additional essential information is appended to the customer record. There are over 130 data points that can be derived from a customer’s Name, Address, Phone, Email and Device. These additional derived data points provide a more complete picture of your customer and are used for efforts like market segmentation and fraud detection.

This information is also used to make Cross-Connections.


Using the core customer data along with the derived data from the previous step, the third layer builds interconnections between these data points and cross-checks them for consistencies. 

The resulting comparisons provide deep insights into your business’ customers. Actionable Quality Signals are also given and can be used to inform decision making.

Quality Signals & Scoring

Finally, the fourth layer provides Quality Signals, identifying the overall quality and accuracy of each customer record. These signals are delivered as numeric values that can be easily used to automate business logic, providing your business with the ability to quickly weed out bogus and garbage records.

This layer also flags and identifies fundamental issues with your contact data, which can help prevent customer service issues and fraud.

Learn How Customer Data Validation Solves:

Increasing Productivity
Increasing Productivity
Leveraging Business Intelligence
Leveraging Business Intelligence
Fixing Bad Addresses
Fixing Bad Addresses
Achieving Compliance
Achieving Compliance
Managing Fraud
Managing Fraud
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