Service Objects’ Blog

Thoughts on Data Quality and Contact Validation

Service Objects – Data Quality Blog

Why GPS Coordinates Look Wrong on Maps of China

Have you ever tried using Google Maps, Bing or other mapping services to bring up a map of China? If so then you may have noticed that satellite images do not match up with any of the geographic features on the map, such as roads, rivers, points of interest and just about...

Emanuel Fuentes
Sr. Software Engineer
Emanuel Fuentes, Sr. Software Engineer
September 19, 2019

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Lead Generation Quality: Trends and Directions

Leads are the lifeblood of most businesses. And everyone knows that lead quality is important. But exactly how important? A recent survey from research-based marketing firm Ascend2 puts some real...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
September 17, 2019

Planting a Seed to Protect the Orca

Many of you know that Service Objects was founded in 2001 to support environmental conservation, specifically by reducing the massive waste stream of misdirected and unwanted direct mail. Today we have...

Geoff Grow, Founder & CEO
Geoff Grow
Founder & CEO
September 10, 2019

How Does TLS Impact Marketing?

We all know that paying attention to email security can protect sensitive information from prying eyes. But if you do email marketing, did you know that it can also improve your open and response rates as...

Rob Manser, Marketing
Rob Manser
Marketing
September 3, 2019

Tackling False Positives in Email Validation

What is a false positive? In email validation, this term is used when an email address is incorrectly identified as being valid or deliverable – in other words, it is flagged as being good when it is...

Emanuel Fuentes, Sr. Software Engineer
Emanuel Fuentes
Sr. Software Engineer
August 29, 2019

The High Cost of Poor Data Quality

If you are a marketing, order fulfillment or data manager, there are some things you don’t want to be greeted with when you come to work in the morning – and a surprising number of them revolve around...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
August 27, 2019

PO Boxes versus Private Mail Boxes (PMBs)

Once upon a time, mail was delivered to residences, workplaces, or a Post Office (PO) box that are provided by the United States Postal Service. More recently, there is also a third option: private mail...

Rob Manser, Marketing
Rob Manser
Marketing
August 20, 2019
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Service Objects is the industry leader in real-time contact validation services.

Service Objects has verified over 3 billion contact records for clients from various industries including retail, technology, government, communications, leisure, utilities, and finance. Since 2001, thousands of businesses and developers have used our APIs to validate transactions to reduce fraud, increase conversions, and enhance incoming leads, Web orders, and customer lists. READ MORE