Service Objects – Data Quality Blog
Lead Scoring: How It Fits in with Marketing Automation
Your marketing efforts live or die on the quality of your leads. Automated lead scoring capabilities can help figure out who is a potential purchaser for your products or services, and substantially improve the efficiency of your marketing efforts. But the term sometimes...
Director of Marketing
Canadian Address Validation – In a Nutshell
When Service Objects talks about address validation, we tend to focus on our US and International products, while our Canadian address validation product tends to get less attention. So I thought it was...
Sr. Applications Engineer
Reverse Phone Lookup APIs – Understanding the Difference Between GeoPhone and GeoPhone Plus
A phone number is more than just a way to contact someone: with the proper tools, it can be a gateway to a rich set of information that can power your marketing, customer service, fraud prevention, or...
Marketing
The Importance of Multi-Channel Support
Not that many years ago, customer support meant one thing for most people: picking up the phone and contacting a call center. Times have changed a great deal since then. In this article, we will take a...
Director of Marketing
Unique Zip Codes – What Are They?
If you have ever run into a unique ZIP code while doing address lookups or validation, then there is a good chance that they may have caused some confusing results for you. Take the following address as...
Applications Support Technician
Can Vendors Use Your Data? Read the Fine Print
Your contact data assets represent the lifeblood of your company. Your organization probably has procedures in place to secure this data. But what about the third-party vendors you work with? Some...
Director of Marketing
Lead Validation, Part 2: Advanced Features and Capabilities
Last month, we published a blog about DOTS Lead Validation, taking a deep dive into the services and core components that make up the building blocks of the service. This blog is designed to be a...
Director of Engineering
99.999% Server Uptime – How We Guarantee It
Many products and services claim to always work. But when they don’t? Unfortunately, the answer is frequently, “sorry.” For our customers, “sorry” isn’t good enough – especially since we...
Director of Marketing
IP Address Validation: What Can I Learn From an IP Address?
What is DOTS IP Address Validation? First, it helps to understand what an IP address is. IP addresses are like a mailing address, but for devices on the internet. It is a 32-bit number that uniquely...
Sr. Applications Engineer
API Security: A Closer Look
Recently, we published a blog article discussing the growth of the “API Economy”: a term coined to describe the proliferation of API-based tools being incorporated into many software products and...
Marketing
