Service Objects – Data Quality Blog
Why GPS Coordinates Look Wrong on Maps of China
Have you ever tried using Google Maps, Bing or other mapping services to bring up a map of China? If so then you may have noticed that satellite images do not match up with any of the geographic features on the map, such as roads, rivers, points of interest and just about...
Sr. Software Engineer
Lead Generation Quality: Trends and Directions
Leads are the lifeblood of most businesses. And everyone knows that lead quality is important. But exactly how important? A recent survey from research-based marketing firm Ascend2 puts some real...
Director of Marketing
How Address Validation-US Standardizes an Address for the USPS
Our DOTS Address Validation US 3 web service works hard to clean up and standardize your addresses to the United States Postal Service (USPS) formatting standards. Why is this important? A poorly formatted...
Application Engineer
Planting a Seed to Protect the Orca
Many of you know that Service Objects was founded in 2001 to support environmental conservation, specifically by reducing the massive waste stream of misdirected and unwanted direct mail. Today we have...
Founder & CEO
Meeting USPS Requirements for NCOA Live Change-of-Address Processing
Every year, over 40 million people in the United States move and change their addresses with the US Postal Service. Keeping your contact data assets up-to-date with these changes can lead to substantial...
Marketing
How Does TLS Impact Marketing?
We all know that paying attention to email security can protect sensitive information from prying eyes. But if you do email marketing, did you know that it can also improve your open and response rates as...
Marketing
Tackling False Positives in Email Validation
What is a false positive? In email validation, this term is used when an email address is incorrectly identified as being valid or deliverable – in other words, it is flagged as being good when it is...
Sr. Software Engineer
The High Cost of Poor Data Quality
If you are a marketing, order fulfillment or data manager, there are some things you don’t want to be greeted with when you come to work in the morning – and a surprising number of them revolve around...
Director of Marketing
Status and Resolution Levels in Address Validation International
If you are interested in international address validation then you are likely interested in our DOTS Address Validation International API. This service provides fuzzy matching, corrections and validation...
Applications Support Technician
PO Boxes versus Private Mail Boxes (PMBs)
Once upon a time, mail was delivered to residences, workplaces, or a Post Office (PO) box that are provided by the United States Postal Service. More recently, there is also a third option: private mail...
Marketing
