Service Objects – Data Quality Blog
It Don’t Mean a Thing If It Ain’t Got That Ping
How do you know if an email address is valid? There is more than one way to find out. In this article, we will show you how something we do – known as “ping testing” – makes these results much more accurate. More important, we will show you how to get the best out of […]...
Marketing
Bad Email Addresses: A Rogue’s Gallery
Once upon a time, many businesses simply lived with bad email addresses as an inevitable cost of doing business. Today this has changed dramatically, in the face of increasing costs and regulatory...
Director of Marketing
DOTS Name Validation 2: What Do The Scores Mean?
What’s in a name? Hopefully, valuable contact data for your business. But some names clearly contain red flags for bad data – and that’s where we come in. Name Validation is a very effective tool...
Applications Support Technician
Four Core Values Drive the Service Objects Team
Employee growth and wellbeing plays a pivotal role in Service Objects’ office culture and overall success. We truly believe in finding a balance between work-life and home-life, and a happy, healthy...
Director of Marketing
Help Santa Check It Twice: A Holiday Addressing Gift for You!
The holidays are fast approaching. Soon you’ll be celebrating the season and sending holiday gift baskets and cards to people you have enjoyed working with this year. So here at Service Objects, we’ve...
Marketing
Determining Sales Tax Nexus: It’s Trickier Than You Think
If you sell products nationally, do you need to collect state or local sales taxes? The answer may be more complicated than you think. In the United States sales taxes are levied at the state and local...
Director of Marketing
Tuning your Implementation: What Impacts Speed and Throughput
How fast is fast? How fast should things be? And more importantly, what can you control to make the response time of using our services as fast as possible? In this blog we will break down the key...
Application Engineer
Cyber Monday is Coming. Is Your Business Ready?
In 2017, Cyber Monday sales reached an all-time high – and trends show that we may see another record-breaking year. Service Objects broke its own record last Cyber Monday with the most transactions in a...
Director of Marketing
Contact Data Spam: A Lesson from Google Maps
We have spoken often on these pages about the importance of validating your contact data, to make sure you have a valid address and a quality lead. Whether it is a mistyped ZIP code, a lead pretending to...
Marketing
The Benefits of Email Marketing
Few marketing channels share the power of email. It is immediate, urgent, personalized and inexpensive. And according to the Direct Marketing Association, it has the highest ROI of any marketing channel:...
Director of Marketing
