Service Objects – Data Quality Blog
Test Types and Why We Use Them
If you have spent any time around our DOTS Lead Validation or DOTS Lead Validation International services you may have run across the input to the service, ‘TestType’. This input is arguably one of the most important inputs to the Lead Validation services, and...
Applications Support Technician
Address Validation Service vs. Address Verification Service (AVS)
Some terms sound similar but aren’t actually interchangeable – like sympathy versus empathy or good versus well. In the data quality business, two similar phrases with totally separate meanings are...
Marketing
Email Validation: To Correct or Not to Correct?
Wouldn’t it be great if there were a service where you could enter an email address, and it would be validated and automatically corrected when an error was found? The good news is that this service...
Sr. Applications Engineer
How Data Quality Tools Help Save Mother’s Day
We have many mission-critical applications for our products. But every year in May, one of the most critical ones is keeping moms happy on Mother’s Day. After all, customer satisfaction is important in...
Marketing
Credit Card Validation: Your Questions Answered
You’ve got questions? We’ve got answers! This is the first in a series of articles exploring common user questions about our products and how they can be used in business use cases, based on what...
Marketing
Using Geocoding for Target Marketing
What can a little latitude and longitude do for your marketing? A great deal, as it turns out. For starters, geotargeting – or the use of geographic coordinates to define your target market – has...
Director of Marketing
Lead Validation: The Core Components
How good are your leads? DOTS Lead Validation, Service Objects’ most popular composite service, is designed to measure lead quality – helping our clients reduce fraud, increase conversions and enhance...
Director of Engineering
Reflections on Earth Day 2019
On April 22 we celebrate Earth Day, a day of learning and action that marks its 50th anniversary next year. It has been quite a movement. According to its official website EarthDay.org, the original...
Founder & CEO
DOTS Address Validation – US 3: Delivery Point Validation Explained
One of the features of our DOTS Address Validation - US 3 service is Delivery Point Validation, or DPV for short. DPV codes help you determine whether an address is recognized as deliverable by the USPS....
Sr. Applications Engineer
CRM, Marketing Automation and Data Quality
Do you use customer relationship management (CRM) and marketing automation platforms in your business? Or are you starting to dip your toe in the water and explore these tools? This blog post looks at how...
Director of Marketing
