Archives for Rob Manser, Sr. Digital Marketing Manager

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Best Practices for Address Validation

Good data hygiene for your contact data is the result of a process—and more important, having people tasked to “own” this process across all stakeholders using this data. Here are some of the common...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
September 8, 2020

What is Headless E-Commerce?

“Headless e-commerce” may sound like a term that was invented by marketers who’ve been watching too many episodes of The Walking Dead. In reality, it describes a flexible strategy for separating two...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
September 1, 2020

Lead Validation: A Sample Use Case

If you visit this blog regularly, you probably know by now how much contact data quality impacts your marketing efforts. Leads are a very perishable quantity, which are also subject to problems ranging...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
August 25, 2020

We Make the Tools, You Make the Rules

We were recently talking with a prospect and they asked if we could show them what our Lead Validation products look like.The answer? It is up to you.That’s the beauty of API-based products like...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
August 11, 2020

3 Simple Ways to Connect and Correct Mailing Addresses

Validating, correcting and enriching address data is not a do-it-yourself project for most organizations. Not only does it require access to authoritative data from the USPS and other proprietary sources...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
August 4, 2020
Ecommerce Fraud

Combating the Seven Types of E-commerce Fraud

A recent Information Age article paints a challenging picture of how e-commerce fraud is growing as consumers continue to move more of their spending online. U.S. retailers report their online...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
July 28, 2020

Benefits of Accurate Addresses

This article is an excerpt from our free whitepaper, The ROI of Address Validation, which we invite you to download.Here are some of the benefits of keeping accurate address data in your contact...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
July 21, 2020

Bombs Away! How to Prevent List Bombing

Of all the ways that people can make a pain in the neck of themselves, you can add a new one to the list: list bombing, also known as lead bombing, mail bombing, or mail flooding.Anyone who collects...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
June 30, 2020

Address Validation and Credit Card AVS

Address validation services. Address verification services. Two very similar-sounding terms, with identical acronyms but totally different meanings. If your business is involved in selling online, the...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
June 23, 2020
Rivers and Lakes are a metaphor for data hygiene

Rivers and Lakes

Nature has many systems, including the rivers that feed and drain the major lakes of the world. Both influence each other a great deal, particularly in terms of the effects of things like upstream and...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
June 16, 2020

Retail Recovery and Geocoding

The world is suddenly in a very different retail environment than anyone ever expected just a few months ago. The global COVID-19 pandemic has completely changed the business model for most retailers, some...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
May 26, 2020

Maximizing the Value of Your Leads: A Use Case

What are the best leads for your business? Obviously the ones that purchase your products or services. Understanding what makes up these leads requires data, research and market intelligence.Equally...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
March 26, 2020

Being Prepared

The recent outbreak of the COVID-19 coronavirus has dominated the news lately, and it has quickly had a major and disruptive impact on life and business around the world. As this illness has spread, cities...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
March 10, 2020

Automotive Recalls: An NCOA Use Case

Did you know that in 2014, there were almost 64 million vehicles recalled due to safety issues? According to NHTSA, the number of vehicles recalled in 2014 exceeded the past three years combined. To add to...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
March 3, 2020

An Overview of our Address Validation Products

Service Objects currently offers a total of 25 data quality products, ranging from contact data validation to detailed sales and use tax calculation. But our roots began in 2001 with address validation,...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
February 27, 2020

What is a Use Tax?

Most people are familiar with the concept of sales tax: you purchase something in your home state, or from a merchant who has what is known as “nexus” (a business presence) in your state, and you pay a...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
February 25, 2020

Using Business Logic with Validation Tools

According to Investopedia, business logic is defined as “the custom rules or algorithms that handle the exchange of information between a database and user interface.”In the world of data quality,...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
February 4, 2020

Corporate Conservation: A 2020 Update

If you are familiar with Service Objects as a company, you probably know that one of our core values is protecting the environment. It was the reason our company was founded in 2001, and remains at the...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
January 21, 2020

Best Practices for Address Validation

Your contact data is the lifeblood of your business. Today, having accurate address data is more critical than ever—it affects your customer reputation, mailing and shipping costs, the efficacies of your...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
January 14, 2020

Our Top 5 Blog Posts of 2019

We love educating our clients. And we did quite a bit of it in 2019, with over 100 blog posts. Our blog, featuring informative articles and detailed user tips, is one of the most popular features of the...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
December 24, 2019

Deliverable Addresses – Postal versus Third Party

The Merriam-Webster Dictionary defines an address as “directions for delivery on the outside of an object (such as a letter or package).” But when is an address not really an address?The answer is...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
December 10, 2019

Phone Portability and What it Means for You

In the earliest days of the telephone, there was no such thing as a phone number: you simply purchased a separate phone and connection line to call each person you wanted to speak with. Later in the 19th...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
November 26, 2019

What is Scarier than Halloween? Bad Data!

Halloween – which has its roots as an Irish celebration honoring the dead – is a night nowadays where children (and more than a few adults) dress in ghoulish costumes to scare people and get candy from...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
October 29, 2019
Holiday Shopping

Is Your Contact Data Ready for Holiday Shopping?

As I write this article, it is now just over a month before the holiday shopping period that runs from Black Friday and Cyber Monday through the end of the year – a period that, for many retail and...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
October 22, 2019

Compliance is Not Optional

The roots of the term “compliance” were first used in the early 1600s when, according to the Merriam-Webster dictionary, complying meant being ceremonially courteous. Today, it involves much more than...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
October 10, 2019

What Can Phone Validation Do For Your Business?

What can phone validation tools do for you? If you do any telephone or SMS-based marketing or customer contact, they can do plenty, including:Open up more valid telephone leads Protect your...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
October 8, 2019

How Does TLS Impact Marketing?

We all know that paying attention to email security can protect sensitive information from prying eyes. But if you do email marketing, did you know that it can also improve your open and response rates as...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
September 3, 2019

PO Boxes versus Private Mail Boxes (PMBs)

Once upon a time, mail was delivered to residences, workplaces, or a Post Office (PO) box that are provided by the United States Postal Service. More recently, there is also a third option: private mail...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
August 20, 2019

Address Validation’s Alphabet Soup

The United States Postal Service (USPS) has an acronym for almost everything and this leads to some pretty interesting conversations around the Service Objects' water cooler. You might overhear our...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
August 13, 2019

A Shakespearean Sonnet to Data Quality

A little bit of summertime fun with the Bard and data quality."What’s in a NAPE? That which we call a rose By any other name would smell as sweet.” -William Shakespeare, Romeo and JulietOK,...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
August 1, 2019

Why Is Pricing So Hard?

Pricing is - by far - the most common question asked when we start talking with prospective customers. And of course, we understand that you need to know the costs as part of your decision-making process....

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
July 23, 2019

API Security: A Closer Look

Recently, we published a blog article discussing the growth of the “API Economy”: a term coined to describe the proliferation of API-based tools being incorporated into many software products and...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
June 11, 2019

Oh No, You’ve Been (Email) Blacklisted! Now What?

Blacklisting is the email equivalent of being put on Santa’s naughty list. Except the consequences can be much worse than not getting presents: it can keep your business’ emails from getting through to...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
June 4, 2019

TLS and Email Security: An Overview

Many people don’t realize that when you send an email, its contents are often unencrypted – and in turn, vulnerable to being seen and intercepted by others. This may be fine if you are sending recipes...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
May 30, 2019

How Data Quality Tools Help Save Mother’s Day

We have many mission-critical applications for our products. But every year in May, one of the most critical ones is keeping moms happy on Mother’s Day. After all, customer satisfaction is important in...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
May 7, 2019

Credit Card Validation: Your Questions Answered

You’ve got questions? We’ve got answers! This is the first in a series of articles exploring common user questions about our products and how they can be used in business use cases, based on what...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
May 2, 2019

Fun Facts About ZIP Codes

Addresses in the United States used to be a simple matter of a street location, a city and state, and perhaps a city-specific postal zone. But by the 1960s, between massive increases in mail volume and the...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
March 28, 2019

The API Economy: What Does it Mean for You?

The 2010s have been the decade of the fill-in-the-blank economy: for example, the gig economy (where people are increasingly contractors instead of employees), the sharing economy (where Uber and AirBnB...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
March 14, 2019
Lead concept with people and gear icons on a blue background

Why Should a Business Validate Leads?

Your business is measuring how many leads you generate with your marketing efforts. You’re even scoring your leads’ likelihood to buy with a marketing automation tool or CRM. But can your marketing and...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
February 19, 2019
Three credit cards with Banking Identification Number showing

Credit Card Validation – BIN There, Done That

If you are involved in e-commerce, you probably know the importance of credit card validation. And if you work with Service Objects, you may have at least a passing familiarity with our DOTS BIN Validation...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
February 12, 2019

Service Objects’ Top 5 Technical Blogs

Customer Service Excellence is one of Service Objects’ core values, which we support in a number of ways, including creating a variety of technical content. Our engineers regularly contribute to our blog...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
December 18, 2018
Black Friday Neon Sign

Exceptional Customer Service Knows No Holiday

The four-day Thanksgiving weekend is traditionally the start of the holiday shopping season, with Black Friday sales bolstering bottom lines and consumer spirits. Retailers, online and off, are expected to...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
November 20, 2018

It Don’t Mean a Thing If It Ain’t Got That Ping

How do you know if an email address is valid? There is more than one way to find out. In this article, we will show you how something we do – known as “ping testing” – makes these results much more...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
November 15, 2018

Contact Data Spam: A Lesson from Google Maps

We have spoken often on these pages about the importance of validating your contact data, to make sure you have a valid address and a quality lead. Whether it is a mistyped ZIP code, a lead pretending to...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
October 18, 2018

Protecting Your Business from Ecommerce Fraud

Most ecommerce merchants learn the hard way; orders and registrations from fraudulent sources cause financial, merchandise, and time losses. With the rise of mobile ecommerce and the proliferation of...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
September 25, 2018

More Than an Address: What is a Delivery Point?

Most people think that they mail or ship things to addresses – and they would be wrong. And the reasons for this might be very important to your bottom line.First, let’s look at one actual address...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
September 11, 2018

Saving More of Your Labor this Labor Day

Labor Day is much more than the traditional end of summer in America: it pays tribute to the efforts of working people. It dates back well over a century, with one labor leader in the 1800s describing it...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
September 4, 2018

Thoughts on this Independence Day

If you live in the United States, you probably think that Independence Day is synonymous with the fourth of July. In reality, Independence Day holidays are celebrated around the world, commemorating...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
July 3, 2018

Power Up Your Ecommerce

Some things are just better together. Like milk and cookies. Or peanut butter and jelly. Or, if you do online sales and marketing, ecommerce platforms and data validation services.Integrating live,...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
June 26, 2018

The Role of Data Quality in GDPR

If you do business with clients in the European Union, you have probably heard of the new General Data Protection Regulation (GDPR) that takes effect in Spring 2018. This new EU regulation ushers in strict...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
March 6, 2018

A New Role: The Marketing Technologist

Once upon a time, life was simple. There was marketing, and there was IT. The former did creative work to drive the product creation and sales process, and the latter kept the computers, software and...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
January 23, 2018

Email Marketing Tip: Dealing With Role Addresses

Do you have any friends named “info” or “customerservice”?If you do, our sympathies, because their parents were probably way over-invested in their careers. But in all likelihood, you probably...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
December 19, 2017

Now or Later? When to Clean Your Marketo Database

If you were to make a list of the things people love to do, data cleanup would usually rank pretty low on the list. (Except for us here at Service Objects. We rather enjoy data cleanup. But then again,...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
October 24, 2017

Baseball and Data Quality: America’s National Pastimes

By the time October rolls around, the top Major League baseball teams in the country are locked in combat, in the playoffs and then the World Series. And as teams take the field and managers sit in the...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
October 17, 2017

CASS and DPV: A Higher Standard for Address Accuracy

If you market to or serve people by mail, there are two acronyms you should get to know: CASS and DPV. Here is a quick summary of both of them:CASS stands for the Coding Accuracy Support System™....

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
October 10, 2017

Bringing Dead Letters Back to Life

All right, we are finally going to admit it: there are some bad mailing addresses out there that even Service Objects can’t fix.Of course, we’re talking about cases like illegible handwriting,...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
September 19, 2017

The Great Debate: When to Validate Your Contact Data

A famous beer commercial had people debating whether it tasted great or was less filling. A similar debate is brewing among data quality professionals: do you validate your contact data when you first add...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
September 12, 2017

New CRM or ERP? Reduce Your Migration Risk

Birds and data have one thing in common: migration is one of the biggest dangers they face. In the case of our feathered friends, their annual migration subjects them to risks ranging from exhaustion to...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
June 27, 2017

Celebrating Earth Day

April 22 marks the annual celebration of Earth Day, a day of environmental awareness that is now approaching its first half century. Founded by US Senator Gaylord Nelson in 1970 as a nationwide teach-in on...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
April 20, 2017

My Bright Orange Swedish Pension

Our professions don’t exempt us from real life. Doctors get sick, contractors have leaky roofs – and people who work at Service Objects receive misaddressed mail, just like the rest of us. But one...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
April 4, 2017

Lost Deliveries Equals Lost Revenue

Getting Your Mail Delivered In 2014, the United States Postal Service reported that 4.3% of all mail was ‘Undeliverable as Addressed’ (UAA). At first glance, this doesn’t seem too bad, BUT this...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
September 15, 2016

How Lead Validation Works

As a marketer, one of your jobs is to ensure that your sales team has access to high-quality leads. So how do you go about screening your lead lists for accuracy? Believe it or not, most marketers are...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
August 18, 2016

Custom Lead Scoring and How it Works

Lead scoring is a powerful sales feature offered in just about every marketing automation platform. Companies with a solid lead scoring methodology in place are better equipped to not only evaluate VOLUMES...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
August 12, 2016

What’s Dragging Your Marketing Campaigns Down?

Savvy marketers know just how important it is to capitalize on every customer lead. And as technology advances and our customer lists expand, so does the need to streamline our marketing campaigns and...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
August 2, 2016

Pokémon Go: Behind the Scenes

You found a Magikarp in your neighbor's swimming pool or met a few new friends collecting Pokémon characters at the local duck pond. It's all good fun until......Until you realize that your location,...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
July 15, 2016

What is a Data Quality Scan and How Can it Help You?

Marketing Automation and Your Contact Records: A Five Part Series That Every Marketer Can’t Miss (Part 5) Putting Your Contact Records to the Test! Now that you’ve read our series on how the quality...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
July 1, 2016

Data Quality and Political Advertising

One benefit or problem, depending on your inclinations, of being in the marketing business is that you become acutely aware of the marketing that goes on around you. In many ways, that awareness is a great...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
June 15, 2016

Impacts of Bad Data Lead to Negative Consequences

Marketing Automation and Your Contact Records: A Five Part Series That Every Marketer Can’t Miss (Part 2) Data integrity is beyond a doubt “the” cornerstone of your marketing campaigns. Think...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
June 10, 2016

Make Marketing Automation Work for You

Marketing automation and your contact records: A five part series that every marketer can’t miss (part 1) Are you keeping up with the competition? If yes, then you’re likely using one of these...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
June 3, 2016

Is Email Dying?

A Quora discussion recently got us thinking about the status of email in our day and age. As a company, we know how important email is, since we verify hundreds of thousands of emails a day. It's clearly...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
May 26, 2016

Where Does Bad Data Come From?

We talk a great deal about data quality, validating information, and the impact on our business. Do we ever stop and think where bad data comes from? It’s not like there is some bad part of town where...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
May 11, 2016

The True Cost Of Bad Data In Your Marketing Automation

Inbound marketing and marketing automation platforms promise to make your marketing more effective, and they have the potential to live up to that promise. However, reality often tells a different story --...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
February 10, 2016

Understanding VoIP – Fixed vs. Non-Fixed

If you aren’t already familiar with “Voice over IP” telephone services, or VoIP for short, you should be. It has become a popular and inexpensive form of telephony – and also one of the most common...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
January 21, 2016

Moving To A New CRM? Clean Your Data FIRST!

Are you moving to a new customer relationship management (CRM) solution? While you've likely included various IT costs and end-user training in your migration budget, have you considered cleaning your...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
November 25, 2015

Data Validation In Real Estate

The real estate industry can gain a competitive edge with data validation Data-based marketing, outreach and lead generation isn’t only for cutting-edge B2B companies anymore. Data runs the world these...

Rob Manser, Sr. Digital Marketing Manager
Rob Manser
Sr. Digital Marketing Manager
November 4, 2015
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