Just a few weeks ago, it was summer. And just a few weeks from now, the holidays will be upon us. Not only that, but we are facing our second...

Fun fact: before my days in marketing, I was a minor league baseball pitcher. And one important lesson from baseball applies equally to your email marketing campaigns: don’t forget to...

I have a pet peeve: companies that claim their products will improve your bottom line, but can’t or won’t back it up with numbers. If you are a regular reader...

In 2019, Service Objects’ founder and CEO Geoff Grow wrote an interesting article for data organization TDWI’s Upside magazine, about the growth of what is called Single Customer View (SCV)...

If you use Adobe’s Marketo Engage, we are pleased to announce a convenient way to integrate some of our most important data quality services with your Marketo applications. A new...

If your business uses direct mail, you know that postage is one of your biggest costs, and are probably aware that the USPS offers a range of discounts for bulk...

Retail is undergoing a dramatic transformation, from bricks and mortar to clicks and orders. This shift was visible to nearly everyone during the 2020 pandemic, as deliveries piled up on...

A major trend in retail recently is the growth of “buy now, pay later,” or BNPL for short. It is an old idea with a very recent spin. In this...

Have you ever gone to a party, chatted with a co-worker, and asked him how his daughter was doing – only to hear him reply, “Um, I don’t have a...