Archives for Rob Manser

E-Commerce is Still Growing – Are You Ready?

E-Commerce is Still Growing – Are You Ready?

Retail is undergoing a dramatic transformation, from bricks and mortar to clicks and orders. This shift was visible to nearly everyone during the 2020 pandemic, as deliveries piled ...
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The Growth of Buy Now, Pay Later

The Growth of Buy Now, Pay Later

A major trend in retail recently is the growth of “buy now, pay later,” or BNPL for short. It is an old idea with a very recent spin ...
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Validate - Your CRM will Thank You (with ROI)

Validate – Your CRM will Thank You (with ROI)

Have you ever gone to a party, chatted with a co-worker, and asked him how his daughter was doing – only to hear him reply, “Um, I don’t ...
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Using Lead Validation with CRM Lead Scoring Rules

Using Lead Validation with CRM Lead Scoring Rules

In most CRMs, lead scoring is used to determine the viability and likelihood that a lead will become a paying customer. Generally, lead scores are a sum of ...
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Adding Validation to Address Autocomplete Tools

Adding Validation to Address Autocomplete Tools

Address autocomplete tools have become ubiquitous with ecommerce sites, web forms and business applications. For the customer, they start entering the first few characters of an address, and ...
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Turn Fulfillment Into a Competitive Advantage

Turn Fulfillment Into a Competitive Advantage

Fulfillment. First of all, if you are involved in customer-facing ecommerce, you know that it’s a noun and not a verb – “Send this order to fulfillment.” More ...
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Global Address Complete vs Google Place Autocomplete

Global Address Complete vs Google Place Autocomplete

What is an address autocomplete service and why do I need it? Address autocomplete capabilities take much of the work out of entering an address. Unlike a standard ...
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What is Address Validation?

What is Address Validation?

Therapists validate people’s feelings. Retail stores validate your parking. Health departments validate vital records. But what does it mean to validate an address? According to the Oxford Dictionary, ...
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Source, Campaign and Capture: A Data Validation Story

Source, Campaign and Capture: A Data Validation Story

From the outside, many people think that marketing is about brand, messaging and pretty pictures - but those with a deeper understanding know that that is only half ...
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