Author Archive

It Don’t Mean a Thing If It Ain’t Got That Ping

How do you know if an email address is valid? There is more than one way to find out. In this article, we will show you how something we do – known as “ping testing” – makes these results much more accurate. More important, we will show you how to get the best out of these capabilities.

Email Verification 101

There are fundamentally three ways to make sure an email address is legitimate:

  • Examine the email address itself for things like proper syntax, obvious misspellings (like “gmial” instead of “gmail”), and other problems (like missing “@” symbol).
  • Compare this email address against lists of existing emails – both to see if it is a legitimate address, and also to flag known problem addresses such as spam traps, honeypots, known spammers, blacklisted addresses, and more.
  • Physically test (or “ping”) the email server, domain and address to make sure the address is valid.

All three of these checks are important in their own way. Basic address testing quickly weeds out addresses that are clearly invalid, with fast response times. List testing is also quick but often isn’t enough, because of addresses that haven’t made the list yet. (According to a report from the Radicati Group, new email addresses get created at the rate of a quarter billion per year!)

Then there is “ping” testing, which involves checking the actual email server and address for a response, which is the gold standard for determining the validity of an address. It can also be important for applications such as fraud prevention, to guard against perpetrators who create email addresses in near-real time. There are three main types of ping checks:

  • Testing an email server (STMP) to see if it is real and available.
  • Testing to see if an email address is allowing emails at the domain (DNS) level.
  • Testing to see if the address can reach an inbox.

Of course, Service Objects’ DOTS Email Validation service performs all of these checks. Now, let’s see how you can use them efficiently for your own email validation.

Here’s where you come in

Service Objects’ Email Validation capabilities give you a great deal of control over both performance levels and output tests. Here are some tips to get the most out of your email validation, taken from our developer guide:

To ping or not to ping: You can validate emails quickly – at the expense of possibly missing ping testing – by using our ValidateEmailFast operation. If a “ping” takes too long, it will not be considered in the check (and STMP data about this address will not be returned). However, be aware that this is a less accurate check.

Putting a lid on pinging. The amount of time a “ping” takes may vary widely, from nearly instant response to lengthy delays. If you are using email validation in a real-time application, or are concerned about response speed, the Timeout input variable is your friend. This value specifies how long the service is allowed to wait for all real-time network level checks to finish, such as STMP and DNS testing. Time is entered in milliseconds, with a minimum value of 200ms.

Email servers can be slow to respond to ping checks, and one of the most important aspects is how long you are willing to wait for a response. If you only wait a second or two – and you fail emails that do not respond in that time – you will get a lot of false negatives. If you can wait and/or update the results based on latent responses, you will get a more accurate verification.  If real-time responses are a priority, we recommend setting up a two-step verification process, to help mitigate slow email server response times and ensure a quality user experience.

Two-step validation. The initial step will validate the email address using real-time syntax and ping testing. Syntax issues and fast-responding email servers will provide accurate feedback, so issues can be flagged in real-time.  This allows for real-time notification of any issues, enabling user corrections before being captured by your application or CRM. The amount of time you are willing to wait should be considered in your user’s experience.

The second step is to accommodate slow-responding email servers that ‘timed-out’ in the initial step.  When capturing the email address to your database, include a Yes/No flag of whether the email validation timed-out before completing validation.  For those email addresses that timed-out, you can validate them again but with a much longer Timeout setting, allowing slower email servers time to respond and ensuring the email address has been fully validated.

Pinging isn’t perfect. Sometimes a non-existent address will still “ping” properly. Why? Because some email domains are “catch-all” domains, meaning that their servers will accept mail to any address within that domain. You can test for this using the IsCatchAllDomain output variable that comes back with your results.

Finally, remember that ping testing is not the only factor in effective email validation. Our developer guide has a wealth of tools you can use as part of your specific use case, ranging from optional email address correction to warning codes for bogus, vulgar or disposable email addresses. Check it out, or better yet, “ping” our friendly support team for expert advice. We’re always glad to help!

Help Santa Check It Twice: A Holiday Addressing Gift for You!

The holidays are fast approaching. Soon you’ll be celebrating the season and sending holiday gift baskets and cards to people you have enjoyed working with this year. So here at Service Objects, we’ve teamed up with none other than Santa Claus himself, with a great gift for you! A free web-based portal where Santa will help you verify addresses online, powered by our Address Validation capabilities.

It’s ready to use right now.

If you have never used online address validation before – or even if you have, and want a quick, fun way to check a few addresses – Santa is here to help. Take a look:

Use this form to give him a delivery address – anywhere in the world where reindeer fly, business or personal – and then he and his helpers will be right back with one of the following results:

Finally, a little bit of fine print. You will be allowed to look up a maximum of 10 addresses using this tool. This screen will allow you to look up one address at a time, including business names where needed, but bear in mind that we offer convenient API and list-processing versions of these tools as well. If you need to look up more addresses, no worries – a convenient link will lead you to learn more about our full-feature capabilities, as well as additional information about our phone and email validation capabilities.

We’re hoping that once you get a taste of some holiday address verification – and find out how simple it is to implement for your business – you’ll want to have these capabilities for yourself, all year round. (In fact, Santa confided to us that he and Mrs. Claus will keep using Service Objects tools to improve his own delivery accuracy every Christmas from here, because sometimes even reindeer are no match for automated shipping.) Want to learn more? Talk to our friendly technical experts, and we’ll make it a happy holiday season for you too!

Contact Data Spam: A Lesson from Google Maps

We have spoken often on these pages about the importance of validating your contact data, to make sure you have a valid address and a quality lead. Whether it is a mistyped ZIP code, a lead pretending to be Donald Duck to fake out your marketing team, or a phony email address used to commit fraud, problems can and do occur. It takes planning to stay one step ahead of the bad guys or the bad data.

Which is why we were fascinated to hear about a new cottage industry that has sprung up in recent years: fake listings on Google Maps. By cataloging the streets and business listings of much of the planet, Google Maps has often become a go-to resource for finding a business. Unfortunately, this has also made this platform a tempting target for shady operators and unfair competitors.

A few years ago, some enthusiasts succeeded in pranking Google Maps with obviously fake business listings, just to show that they could do it. One hacker even managed to plant fake contact information for the FBI and the Secret Service, forwarding callers to the actual agencies while surreptitiously recording the calls. In cases like these, the goal was to try and get Google’s attention about flaws in their system and verification procedures.

Unfortunately, fake listings have also been exploited by people with darker motives than showing off their hacking talents. Here are some examples:

Contractor fraud: Some types of businesses, such as locksmiths or plumbers, are ripe for shady contractors who come to your home and then charge exorbitant prices. By placing a listing in your neighborhood using a phony address, they are able to swoop down from anywhere on unsuspecting homeowners. According to Google, this represents about 40% of their fake listings.

Fake reviews: In this case, real businesses have shadowy people post phony reviews to disparage their competitors or build up their own business – or phony businesses run by fraudsters use fake reviews to give themselves an air of legitimacy. Despite volunteer fraud-hunters and the threat of FTC fines, a listing on Google Maps may not accurately reflect a business’s true ratings.

Squatter’s rights: Here a scammer claims a listing for an actual business such as a restaurant, often pocketing online referral fees for customers who actually found this business via organic search. Google notes that 1 out of 10 of its fake Google Maps listing fall under this category.

To be fair, Google has made attempts to keep on top of this problem. In a 2017 report on one of their blogs, they note that that have tightened up their procedures for verifying new listings, and now claim to detect and disable 85% of fraudulent ones before they are posted – resulting in a 70% reduction in such listings from their peak in 2015. However, while pointing out that less than 0.5% of searches today are fraudulent, they acknowledge that they still aren’t perfect.

The lesson here? As former US President Ronald Reagan used to say at the height of the Cold War, “Trust but verify.” To which we would add, keep your data quality practices up-to-date with your own contact data assets. Good luck, and be careful out there!

Protecting Your Business from Ecommerce Fraud

Most ecommerce merchants learn the hard way; orders and registrations from fraudulent sources cause financial, merchandise, and time losses. With the rise of mobile ecommerce and the proliferation of high-profile data breaches, you’ll need the best information and tools available to combat fraud in your marketplace. The October 2017 Global Fraud Index reported a total of $57.8 billion in ecommerce fraud losses in eight major industries.

Ecommerce fraud continues to grow, and the best way to protect yourself is a good defense. Here are some of the most troubling fraud issues ecommerce merchants face, and how to limit your exposure.

Identity Theft

Identity theft is defined as the fraudulent acquisition and use of a person’s private identifying information, usually for financial gain. Financial identity theft through credit card fraud is what most people envision when they think of identity theft.

Identity thieves use a person’s identifying information, such as name and address, or an existing credit card to make a purchase on your website. Frequently, this data is acquired in a breach or skimming scam and sold on the black market before a victim even knows they’ve been compromised.

DOTS Order Validation can help identify if a user is who they claim to be by cross-checking the information provided at the point-of-sale, such as Ship To and Bill To address, phone number, and Banking Identification Number (BIN). IP address location is also compared to the billing and shipping addresses to determine if the order should be flagged.

Order Validation assigns individual quality scores to each input and a composite quality score to the overall transaction. You determine your quality score threshold, which is used to flag suspicious transactions for your team to review or reject.

Here are a few examples of transactions that might be flagged for additional review:

  • Phone number not matching the name and state on the order
  • Issuing bank (via BIN) in a different country than shipping address
  • IP location not close to shipping address

Your team can review and manage flagged transactions before the order is fulfilled.

Chargebacks

A chargeback occurs when a customer disputes a transaction and their payment is returned to their account. Sometimes this is referred to as “friendly fraud,” meaning it was a misunderstanding on the part of the consumer. Perhaps they didn’t read the fine print to see that they were signing up for a subscription with recurring fees, for example.

Frequently, chargebacks are caused by a fraudster either using stolen financial information to make a purchase or by lying and claiming they never received the product. Friendly or not, chargebacks cost your customer service team time, both interfacing with the customer and researching the issue.

Chargebacks are particularly nasty because you lose product, incur shipping costs, chargeback fees AND they hurt your standing with creditors over time. If your business reaches the high-risk threshold for your industry your processing rates will increase, or worse – your processor could drop you.

DOTS Order Validation can again flag risky transactions by cross-checking customer information and location elements through more than 200 proprietary tests, resulting in a quality score based on the validity of the information. Order Validation also provides a record of the order with all the information you need to argue a chargeback should one occur.

Order Validation also helps your customers correct typos in shipping info at the point of entry, so you can avoid chargebacks from misdelivered shipments and any related customer service headaches.

High Risk Cards

With the rising sales of prepaid credit cards and gift cards, the frequency of scams involving these cards has risen. There are many types of prepaid and gift card fraud, involving both the sale or loading of cards, and using prepaid or gift cards to make a purchase. High risk cards can cost you on either end of the transaction.

High risk cards can also hurt you if your product or service is offered on a payment plan. The first payment on a prepaid card might be approved, but subsequent payment transactions could return insufficient funds. Not only do you have product loss, you’ll incur additional costs attempting to collect the debt internally or settle for a fraction of the debt through a collections service, if you can collect at all.

DOTS BIN Validation uses the Bank Identification Number (BIN), comprised of the first six digits of a card number, to identify the issuing bank and card-type, including those higher risk prepaid and gift cards. Cross-referencing the BIN with user phone and address information can help you identify a high-risk transaction.

Your team creates protocol to manage these transactions, such as:

  • declining prepaid cards outright at point-of-sale
  • requesting a secondary form of payment in real-time
  • simply flagging the order for review before fulfillment

BIN Validation also provides the name and phone number of the issuing bank, so you can call to verify flagged transactions.

Validation services help your team stop wasting time identifying and troubleshooting fraudulent transactions, and spend more time managing transactions flagged as high-risk before they become a problem.

It’s increasingly important to protect your business from fraudulent transactions. Implementing an API can literally stop fraud before it even begins, right at the point of sale, and in real-time. Learn more about how Order Validation or BIN Validation can help you prevent fraud and enjoy the benefits of improved customer satisfaction and more efficient resource management.

More Than an Address: What is a Delivery Point?

Most people think that they mail or ship things to addresses – and they would be wrong. And the reasons for this might be very important to your bottom line.

First, let’s look at one actual address here in our native Santa Barbara, California: 1540 N. Ontare Road.

 

This address is quite real. (In fact, its property is currently for sale on Realtor.com.) But we wouldn’t recommend shipping a package there – at least not yet – because at the moment it is a vacant 20-acre lot.

Now, let’s look at another address: 350 Fifth Avenue, New York, NY:

 

This is also a valid address: it is the famous Empire State Building, one of the tallest buildings in the United States. We wouldn’t recommend using this address by itself for shipping a package either, because without more detail such as a suite number, there is no way of knowing which of its more than 1000 businesses serves as the destination. (In fact, the address itself isn’t even that important here: this building is large enough to have its own ZIP code, 10118.)

Understanding delivery points

These are both examples of the differences between an address and a delivery point. Addresses simply describe the location of a piece of geography, while delivery points are the lifeblood of physical shipments: they are approved unique locations served by delivery services such as the U.S. Postal Service. Many people think they are shipping to addresses, but they are actually shipping to delivery points.

This underscores the importance of delivery point validation, whether you are doing a direct mail marketing campaign or shipping products to customers. There are several possible points of failure where a delivery point may be invalid or undeliverable:

  • The physical address may be incorrect
  • The physical address may be correct, but undeliverable (such as our vacant lot example above)
  • The physical address alone may be insufficient, such as a multi-tenant building
  • Additional delivery point information may be incorrect or invalid: for example, a fourth-floor suite in a three-story building, or a nonexistent suite number
  • The delivery point information may be completely correct, but correspond to the wrong recipient

So from here, your new mantra should be: is it deliverable?

Address validation: the key to accurate delivery points

This is where our flagship address validation tools come in. Available for US, Canadian and international markets, these services provide real-time verification of deliverability – including flagging of vacancy, returned mail, and general delivery addresses – to ensure accurate contact data at the time of data entry or use.

These tools instantly verify, correct and append delivery addresses, using APIs that integrate with your CRM or marketing automation platforms, cloud connectors, or convenient batch services for cleaning your databases without the need for programming. Whichever approach you use, you will leverage our vast infrastructure of up-to-the-minute data from the USPS, Canada Post and other sources, along with sophisticated and accurate address verification capabilities.

Our DOTS Address Validation – US 3 service, for example, provides near-perfect match accuracy with updates mirroring the USPS, and sub-second response times that allow you to validate live customer input in real time. And our industry-leading GetBestMatches operation combines Delivery Point Validation (DPV) to verify an address is deliverable, Residential Delivery Indicator (RDI) to identify residential or business, and SuiteLink (SLK) to add secondary suite information for businesses, all with a single API call to our USPS CASS Certified™ engine.

Want to learn more about engineering delivery point validation into your operations? Contact us for friendly, knowledgeable answers from our experienced team of data quality professionals.

Saving More of Your Labor this Labor Day

Labor Day is much more than the traditional end of summer in America: it pays tribute to the efforts of working people. It dates back well over a century, with one labor leader in the 1800s describing it as a day to honor those “who from rude nature have delved and carved all the grandeur we behold.” And we aren’t forgetting our friends in Europe and elsewhere, who celebrate workers as well with holidays such as May Day.

As we celebrate work and the labor movement – and enjoy a long holiday weekend – we wanted to take a look at some of the ways that we help you save labor, as you try to carve grandeur from your organization’s data. Here are some of the more important ones:

Validation and more. Let’s start with the big one. For nearly two decades, the main purpose of our existence has been to take the human effort out of cleaning, validating, appending, and rating the quality of your contact and lead data. Whether your needs involve marketing, customer service, compliance or fraud prevention, these tools save labor in two ways: first, by saving you and your organization from re-inventing the wheel or doing manual verification, and second, by saving you from the substantial human costs of bad data.

Ease of integration. What is the single worst data quality solution? The one that gets implemented badly, or not at all. One of the biggest things our customers praise us for is how easy it is to implement our tools, to work almost invisibly in their environment. We offer everything from API integration and web hooks with common platforms, all the way to programming-free batch interfaces for smaller or simpler environments – backed by clear documentation, free trial licenses and expert support.

Speed and reliability. As one customer put it, “milliseconds matter” – particularly in real-time applications where, for example, you are validating customer contact data as they are in the process of entering it. Our APIs are built for speed and reliability, with a longstanding 99.999% uptime and multiple failover servers, as well as sub-second response times for many services – so you don’t waste time tearing your hair out or troubleshooting responsiveness issues.

Better analytics. Your contact data is a business asset – put it to work as a tool to gain business insight for faster, more informed decision-making and market targeting. You can target leads by demographics or geocoding, enhance your leads with missing phone or contact information, or leverage your customer base for better decision support, among many other applications.

Customer support. We recently interviewed a major longtime customer about using our products, and when we asked them about support they gave us the highest compliment of all: “We never need to call you!” But those who do call know that our best-in-class support, staffed by caring, knowledgeable experts who are available 24/7/365, represents a large savings of time and effort for our clients.

We hope you enjoy this Labor Day holiday. And when you get back, contact one of our product experts for a friendly, pressure-free discussion about how we can create less labor for you and your organization!

 

Thoughts on this Independence Day

If you live in the United States, you probably think that Independence Day is synonymous with the fourth of July. In reality, Independence Day holidays are celebrated around the world, commemorating freedom under a variety of dates and names. Whether it is our neighbor to the north’s Canada Day (July 1), Singapore’s National Day (August 9), Brazil’s Dia da Independência (September 7), or a host of similar holidays, much of the globe marks and cherishes the birth of their nation’s own self-determination.

Declaring our independence – from waste

At Service Objects, our own Independence Day dates back to 2001. That was the year our founder Geoff Grow – a mathematician and an environmentalist – looked at this nation’s flood of wasted and misdirected junk mail, along with its cost to the environment, and realized that he didn’t have to just sit back passively and accept it. This led to the beginnings of our flagship Address Validation service, a first step in helping clients deliver to valid addresses every time.

Of course, we have grown substantially since then: not just in a revenue sense, but in the breadth of products we offer. Nowadays our solutions encompass areas that include fraud prevention, regulatory compliance, marketing optimization and customer insight. But they all tie back to one core concept: automated tools for data quality. And in turn, a concern for the environment.

Nowadays we are proud of serving over 2,500 customers and processing over three billion transactions. But we are also proud of serving the environment as well as our great clients. You’ll see this in a company where most people ride bikes to work, recycling is a fact of life, and our products continue to reduce the waste stream in this country – on the order of over a million trees and nearly half a billion gallons of water saved. And to this day, we still plant ten trees for every new customer we serve.

Declaring your independence – from bad data

Naturally, we enjoy having the opportunity to serve you too. And this Independence Day, we invite you to look at some of the data quality problems you can break free from, including:

Whatever stands between you and leveraging the full power of your contact data assets, we probably have a solution for it, ranging from worldwide address validation to US tax rates. Whether it is a specific data quality problem, or a planned strategy for effective data hygiene, we have cost-effective solutions to make your life easier.

We also can set you free from implementation worries. Our services can be integrated directly with your CRM, marketing automation or other systems, using real-time API integration or cloud connectors. We can also provide convenient batch list processing for your databases, without the need for systems integration. And you can try out our products for free, with either real-time output right on our website and/or free API keys.

Whatever is holding your business back, we’re glad to help get your Independence Day party started – just contact us for a free consultation, with no sales pressure. (Just remember that we’re closed on July 4th! Except for our 24/7 support, of course.) We look forward to helping you declare your own independence from data quality problems.

Power Up Your Ecommerce

Some things are just better together. Like milk and cookies. Or peanut butter and jelly. Or, if you do online sales and marketing, ecommerce platforms and data validation services.

Integrating live, real-time validation services right into your ecommerce platform is easy to do, and gives you a whole host of benefits including promoting sales, preventing fraud and ensuring top-notch customer service and product delivery. This article explores a rich smorgasbord of benefits you can engineer into your own shopping cart platform – adding any of them will make your life easier:

Localize the online shopping experience

Even before a customer has a chance to look at your online store, you can curate its contents based on their location, using IP Address Validation to see where they are coming from. Detect their region or country and customize the language, currency and taxes for your online store to match. Or use their location to offer a ski sale for Colorado and surfboards for Hawaii. Geolocation can also be used to change your product mix to match local regulations and sensibilities. Another use we have seen is presenting customers with the appropriate terms of use and privacy policy based on their location, helping you maintain privacy compliance.

Keep online fraud at bay

Our IP Address Validation tool also lets you detect the location of a visitor to implement additional security rules for high risk countries, such as only allowing certain types of payment or restricting sales to high-fraud destinations. You can also compare the location of the IP address against the billing and shipping address, and flag discrepancies for further review.

Other tools to help reduce online fraud and chargebacks include:

  • Using BIN Validation to identify high risk cards like prepaid and gift cards, especially for multi-payment and membership products and services. This tool can also help you compare the issuing bank and country with the billing and shipping location.
  • Using Email Validation to flag questionable or fraudulent email addresses.
  • Using GeoPhone Plus to match the address for a customer’s phone number against their billing and shipping details.

Finally, our advanced Order Validation tool is a comprehensive and composite service for fraud monitoring, performing multi-function verifications including address validation, BIN validation, reverse phone lookup, email validation, and IP validation. Our proprietary algorithm performs over 200 tests and returns a 0-100 quality score on the overall validity and authenticity of the customer, flagged for pass, review or fail.

Get accurate sales tax information

For customers in the United States and Canada, our FastTax product can provide you with up-to-date sales tax rates, as well as identify the correct tax jurisdiction and boundaries based on location. In some jurisdictions tax rates even vary on different sides of the same street, and we can catch this!

Ensure deliverability

By checking addresses, you can ensure cost-saving delivery rates, avoid returned shipments, and ensure customer satisfaction by getting their order to the right place on time.

Our flagship Address Validation services for the United States, Canada and international addresses validate and correct addresses in real-time to ensure customers have entered a correct (and deliverable) address for the USPS, FedEx and UPS. Our US service is CASS certified and includes Delivery Point Validation (DPV) to verify an address is deliverable, Residential Delivery Indicator (RDI) to identify residential versus business addresses, and SuiteLink (SLK) to add secondary suite information for businesses.

For Canada, we can validate and correct addresses whether they are in English or French, with an output that meets Canada Post standards. For international addresses, we can instantly correct, standardize and append addresses for over 250 countries, adapted to each country’s postal formats and cultural idiosyncrasies. You can also use our address validation tools to create an address suggestion tool that includes validation.

Use the right delivery approach

Another use for US address verification is that it can identify general delivery address (i.e. PO boxes). Some sellers choose not to deliver to PO boxes, present different shipper options, or ask the buyer for a different address. Conversely, it can also detect incorporated areas versus unincorporated areas where the USPS will not deliver, allowing you to create logic that doesn’t present the USPS as a delivery option for these types of addresses.

In addition to improving deliverability, these verifications can also improve your bottom line by keeping more orders in your online shopping cart: a frequent customer complaint is being told that they cannot order from a site because USPS-only verification logic says their address is undeliverable. UPS and FedEx can normally deliver to most US doorsteps, and our capabilities can help you close these sales as well.

Ensure accurate email addresses

Our Email Validation service helps make sure that you capture the correct email address at the time of entry, ensuring that all future communications reach the customer. It catches common typographical errors (like gmial.com instead of gmail.com) as well as bogus email addresses. And when accounts are created using the customer’s email address as the primary key or account id, this tool helps ensure that you can catch mistakes while they are still easy to correct.

Improve your customer service and marketing

The benefits of integrated data validation don’t stop when an order goes out the door. Regular validation and cleaning of your contact data, for customers and prospects, will streamline your future marketing efforts – not to mention helping you comply with consumer protection and privacy regulations. And our customer insight and demographics tools can help you leverage this contact data as a valuable asset for serving your customer base even better.

For each of these capabilities, it is easy to integrate our services into almost any ecommerce platform. Most of these systems offer a plugin, RESTful API, or exposed interface to integrate with our services, including cloud connectors and web hooks, and any application that can call a web service can obtain output from our services in either XML or JSON formats. And we recognize that not all shopping carts are built alike, with needs varying from mom-and-pop online stores to full-scale enterprise level platforms, so take advantage of our extensive documentation and support to get you going.

Of course, our tools also stand alone, with convenient batch processing options for cleaning up legacy data in list form as well as quick lookup capabilities. But if you have an automated solution for your ecommerce capabilities, our services can power up the accuracy, quality and productivity of your marketing and sales efforts. Learn more on our website, or contact us anytime to learn more!

Do we support your ecommerce system? Yes we do!

Here is a list of many of the popular ecommerce systems that we interface with.

2Checkout (formerly Avangate)LemonStandSpark Pay
3D CartMagento (recently acquired by Adobe)Squarespace
Big CartelMicrosoft Commerce ServerSuiteCommerce
BigCommerceMivaSymphony Commerce
CloudCrazeOpenCartSystum
CommerceHubOracle Commerce CloudVolusion
DemandwareosCommerceVTEX
Drupal CommercePaddleWebSphere Commerce (WCS) (IBM)
EcwidPrestashopWeebly
FastSpringSalesforce Commerce CloudWix
InfusionSoftSAP Hybris CommerceWooCommerce (WordPress plugin)
KiboShopifyX-Cart

And new interfaces are coming online all the time, so if you don’t see yours on the list, talk to us!

 

 

Knowing your customers' contact data and geographic location is the first step in being compliant with international data protection laws

New Country Detective Service Helps Improve Accuracy and Compliance

Knowing the geographical location of contact data records is crucial for compliance with the over 100 different Data Protection laws currently in force around the globe. While Europe’s General Data Protection Regulation (GDPR) goes into effect May 25, 2018, many other international Data Protection rules and regulations already govern the collection, management and use of customer data, including Canada’s PIPEDA, Australia’s NDB, and Japan’s APPI. Meanwhile, in the US, both California and New York have already passed data protection laws, with more states likely to enact their own rules in the near future. Unfortunately, the consequences of noncompliance are significant, including costly fines and other penalties.

To help achieve compliance, Service Objects recently released Country Detective, a new service which enables businesses to correct or append country of origin information to existing contact records. Companies can try out the service by requesting a free Global Data Assessment. With more accurate information on the geographic location of clients and prospects, companies can adapt their processes and protocols to satisfy current and future Data Privacy laws.

Knowing the Location of Customers and Prospects is Key to Compliance

Because these regulations vary across different industries and regions, knowing the geographical location of contact records in a database is the first step to compliance.  Many organizations maintain large databases full of incomplete contact records. Without a solid understanding of where customers and prospects are located, businesses risk running afoul of global Data Protection laws.

Contact data is also constantly changing, making accuracy particularly challenging. For example, Convince & Convert reports up to 34% of Americans will create a new address within the next year. According to USPS, mail determined to be “undeliverable as addressed” costs the Postal Service about $1.5 billion per year.

US businesses already lose more than $3.1 trillion every year due to bad contact data, and the newest slate of global data protection laws will only add another layer of expense. That’s why it remains critical that companies maintain up-to-date contact records.

“Contact information ages incredibly fast, and it remains critical that organizations take a proactive approach to data management,” says Geoff Grow, CEO, Service Objects.

Contact Data Quality is Key to Reducing Liability

Service Objects’ Country Detective service is designed to help businesses comply with Data Protection laws around the globe. The service will append and correct the country in each contact record and evaluate other data points to deliver an overall quality score. The free Global Data assessment is intended as an introduction to Country Detective by allowing organizations to identify and, if necessary, correct the country information for their contact records. To get started, businesses can securely send a list of 500 contact records and results will be delivered within 1-2 business days.

“We know that many US organizations have a large percentage of customer records that are currently missing country data, which is the first step to achieve compliance with data protection laws,” says Grow. “Our Country Detective service will give businesses the information they need to determine which of their contact records have the greatest liability.”