so_logo.png
Power Up Your Marketing with Location Intelligence
Data-driven business intelligence is a secret competitive factor for most businesses. A classic example of it is when Dell Computer founder Michael Dell sold newspaper subscriptions in high school. Most...
Are You Doing Enough to Prevent E-Commerce Fraud?
Previously we described the varieties of e-commerce fraud businesses face in our blog, Combating the Seven Types of E-commerce Fraud. But you might be surprised to discover one of the...
Why Contact Data Quality is a Process
Quick question: did you brush your teeth this morning? If you did, it was probably a habit that you established early on, and now it feels like second nature. Things...
Best Practices for Phone Contact Data
Phones are alive and well in the 21st century as marketing and customer contact channels. For starters, nowadays there is one in everyone’s pocket or purse. Second, they have no...
Identity Verification: Preventing Real Fraud from Fake People
Do you know who is responsible for the fastest-growing area of financial fraud nowadays? People who don’t exist. Synthetic identity fraud costs US lenders over $6 billion per year, including...
Prevent Shopping Cart Abandonment
No one likes being stood up for a date, ghosted for a meeting, or left waiting for a return call. And if you sell things online, you probably hate it...
Continuous Monitoring to Keep Your Data Up-To-Date
Let’s talk about something that is becoming a growing topic lately: large-scale continuous monitoring of your contact data. Technology has made it possible to rapidly process large amounts of data...
Shipping (Lots of) COVID Tests: The Case for Delivery Point Validation
When was the last time you shipped 400 million of something? Probably not recently. But in the case of the United States Government, January 15, 2022 marked the start of...
What is C-Commerce?
Most people are familiar by now with e-commerce. But how about “c-commerce?” If you haven’t heard the term before, you aren’t alone. But if you’ve ever gotten a ride from...

New resources, straight to your inbox

Get updates on the latest industry trends, tips, and news.