The Good, the Bad, and the Fake. Instantly Clean and Score Leads

DOTS Lead Validation

A real-time web service API combining our expertise of contact, business name, email, address, phone, and device verification into a single, robust solution.

DOTS Lead Validation (US and Canada), blends contact lead scoring and verification into one real-time service. It cross-validates five critical lead quality components: name, street address, phone number, email address and IP address. This lead scoring software analyzes 130+ data points to return a validation score of 1-100, helping companies identify acceptable customer data at the point-of-entry.



Sample Request URL

XML output using query string parameters:[YOURKEY]
Four ways to use our services

Integrate our easy-to-program lead verification API directly into your systems for real-time validation and lead scoring.


When you have a quick list that needs to be validated and scored, it's time for DataTumbler, our PC-based data cleansing application.


Implementing an automated FTP batch for your lead validation needs is the perfect way to validate and score leads from one of your systems.


Our Quick Lookups are the perfect choice for fast lead verification! Instant access lead validation tools allow for quick qualification of business and consumer leads.

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Our exclusive Customer Success Program is included with your annual plan

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We are ready to help! Contact us anytime by phone, email, or chat with guaranteed response times.

Guaranteed 99.995% Uptime

We stand behind our commitment to service uptime excellence with one of the industry's only financially backed Service Level Agreements.

Dedicated Support Engineer

Get expert help and answers from your personal support engineer. Take advantage of our dedicated test environment.

Plans start as low as $289 per month
    • Runs hundreds of subroutines to produce an overall numeric score of 0-100
    • Validates US and Canadian consumer and business leads
    • Accepts up to two phone numbers as inputs
    • Returns standardized, corrected and appended postal information for over 165 million unique addresses
    • Checked against database of USPS® and Canadian street addresses
    • Reverse-lookup of wireless and landline phone numbers against a database of over 400 million records
    • Tests if phone numbers are connected or disconnected
    • Determines validity of the names and assigns a possible gender
    • Checks email address for general and domain-specific syntax errors
    • SMTP-level test communicates with target server to ensure it is valid and determines what email addresses are acceptable
    • Parses data into different segments to show how inaccurate data impacts score
    • Coverage for both US and Canada
    • Sub-second response times
  • Focus on the best leads by using our lead validation API to validate business and customer leads in real time. This lead validation software harnesses the power of Service Objects' best-of-breed products into a single, robust solution.

    You can deploy this lead validation service at the point-of-sale, on the phone, or online, ensuring that names, phone numbers, addresses, and email addresses are accurate and complete. The lead verification service is easy to configure, deploy, and use. Once in place, the service quickly verifies, corrects, and appends contact data.

    In addition, our lead verification API examines over 100 data points to produce an overall certainty score. Lead scoring provides you with a solid indicator as to the authenticity of each lead processed through the lead verification software. The lead certainty score is represented as a number from 0-100 with the higher numbers indicating higher data quality. You can determine your own lead quality thresholds or you can use the overall quality values that the lead verification software generates (Accept or Reject).

    The lead verification service also pulls supporting data such as gender and phone type from our huge database. This allows you to build a more robust profile for each validated lead.

    Our lead validation service can also help to identify potential fraudsters by extrapolating the lead's IP city and state from the IP address used to submit the information. A serious mismatch, such as a physical address in New York but an IP address located in Moscow, could be a warning sign to consider when determining whether or not to pursue a given lead.

    Using lead validation software ensures that the data you accept into your system is real. Thus, your sales team can spend less time chasing bogus leads and more time qualifying those that are most likely to convert into sales. Lead scoring makes it easy to quickly qualify leads based on over 130 data points. Use lead verification software to accurately qualify better customers and prospects in real time as well as identify missed opportunities for better customer acquisition. ... Read Less

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