DOTS Lead Validation

The Good, the Bad, and the Fake Instantly Verify and Score Leads

Improve lead quality at point-of-entry
Cross-validate five key lead data points in real-time
Easily integrates with Salesforce, Marketo and leading platforms

Our real-time Lead Validation API verifies that your US and Canadian leads are genuine, accurate and up-to-date. Bringing together 16+ years of data validation expertise around name, address, email, phone, and IP validation, we are able to provide an industry-leading verification service that cross-validates each of these contact record components. By analyzing over 130 data points, we correct and append contact records while returning a comprehensive validation score of 0-100, helping companies identify real people and eliminate fraudulent leads that waste time and resources.

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Full Name

Business Email Address

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Company

Business Phone Number

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How Lead Validation Works

Please select lead type (consumer/business) and a sample lead to see how our service validates, corrects, appends and scores your leads.

Input

Request URL

https://trial.serviceobjects.com/LV/api.svc/json/ValidateLead_V3?FullName=Geoff+Grow&Address1=27+E+Cota+St+Ste+500&Address2=&Locality=Santa+Barbara&AdminArea=Ca&PostalCode=93101&Country=&Phone1=8059631700&Phone2=&Email=ggrow@serviceobjects.com&IPAddress=71.117.100.229&Gender=&DateOfBirth=&UTCCaptureTime=&OutputLanguage=&TestType=normal1p&LicenseKey=[YOURKEY]

https://trial.serviceobjects.com/lv/api.svc/xml/ValidateLead_V3?FullName=Geoff+Grow&Address1=27+E+Cota+St+Ste+500&Address2=&Locality=Santa+Barbara&AdminArea=Ca&Zip=93101&Country=&Phone1=8059631700&Phone2=&Email=ggrow@serviceobjects.com&IPAddress=71.117.100.229&Gender=&DateOfBirth=&UTCCaptureTime=&TestType=normal1p&LicenseKey=[YOURKEY]

Request URL

https://trial.serviceobjects.com/LV/api.svc/json/ValidateLead_V3?FullName=Geoff+Grow&BusinessName=Service+Objects+Inc&Address1=27+E+Cota+St+Ste+500&Address2=&Locality=Santa+Barbara&AdminArea=Ca&PostalCode=93101&Country=&Phone1=8059631700&Phone2=&Email=ggrow@serviceobjects.com&IPAddress=71.117.100.229&Gender=&DateOfBirth=&UTCCaptureTime=&OutputLanguage=&TestType=businessonly&LicenseKey=[YOURKEY]

https://trial.serviceobjects.com/lv/api.svc/xml/ValidateLead_V3?FullName=Geoff+Grow&BusinessName=Service+Objects+Inc&Address1=27+E+Cota+St+Ste+500&Address2=&Locality=Santa+Barbara&AdminArea=Ca&Zip=93101&Country=&Phone1=8059631700&Phone2=&Email=ggrow@serviceobjects.com&IPAddress=71.117.100.229&Gender=&DateOfBirth=&UTCCaptureTime=&TestType=businessonly&LicenseKey=[YOURKEY]

Real-Time API Responses

Our Lead Validation service performs 130+ cross-validation checks, allowing us to correct and append your data. The result is an output with over 65 fields, including individual component scores for each contact element, plus a comprehensive, overall quality score from 0-100.

Service Response CORRECTED APPENDED

Please select input data to see results

Overall Certainty	100
Overall Quality	Accept
Lead Type	BUSINESS
Lead Country
Note Codes	101, 102, 103, 106, 107, 108, 120, 124
Note Desc	IsNamePhoneMatch, IsPhoneAddressMatch, IsNamePhoneAddressMatch, IsNameEmailMatch, IsPhoneEmailMatch, IsBusinessEmailMatch, IsIPAddressLocationMatchHIGH, IsPhoneAddressLocationMatchLOW
Name Certainty	100
Name Quality	Accept
First Name Latin
Last Name Latin
First Name	Geoff
Last Name	Grow
Name Note Codes	104
Name Note Desc	IsMaleGender
Address Certainty	80
Address Quality	Accept
Address Resolution Level	DPV
Address Line1	27 E Cota St Ste 500
Address Line2	Santa Barbara, CA 93101-7602
Address Line3
Address Line4
Address Line5
Address Locality	Santa Barbara
Address Admin Area	CA
Address Postal Code	93101-7602
Address Country
Address Note Codes	102, 107
Address Note Desc	IsDeliverable, IsBusinessAddress
Email Certainty	90
Email Quality	Accept
Email Corrected	ggrow@serviceobjects.com
Email Note Codes	101
Email Note Desc	IsGoodMailBox
IP Certainty	100
IP Quality	Accept
IP Locality	Goleta
IP Admin Area	CA
IP Country	US
IP Note Codes
IP Note Desc
Phone1 Certainty	100
Phone1 Quality	Accept
Phone1 Locality	San Luis Obispo
Phone1 Admin Area	Ca
Phone1 Country
Phone1 Note Codes	111
Phone1 Note Desc	IsBusiness
Phone2 Certainty
Phone2 Quality
Phone2 Locality
Phone2 Admin Area
Phone2 Country
Phone2 Note Codes
Phone2 Note Desc
Phone Contact, Name	SERVICE OBJECTS
Phone Contact, Address	802 E COTA ST
Phone Contact, City	SANTA BARBARA
Phone Contact, State	CA
Phone Contact, Zip	93103-3129
Phone Contact, Type	BUSINESS
Business Certainty	100
Business Quality	Accept
Business Name
Business Domain
Business Email
Business Note Codes
Business Note Desc

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Test 500 Transactions

Response

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For Developers

Our services are built API-first with a focus on data quality and ease of integration.
We support REST, SOAP, GET and POST requests over HTTP/S outputting in XML and JSON formats.

Our API web services are compatible with all major programming languages and we have over 200 pieces of sample code (both snippets and full solutions) available to help with your integration.

Visit Developer Guide

Features and Benefits

24/7/365

Customer Support

99.999%

Uptime Guarantee

Dedicated

Support Engineers

Runs hundreds of subroutines to produce an overall numeric score of 0-100
Validates US and Canadian consumer and business leads
Accepts up to two phone numbers as inputs
Returns standardized, corrected and appended postal information for over 165 million unique addresses
Checked against database of USPS® and Canadian street addresses
Reverse-lookup of wireless and landline phone numbers against a database of over 400 million records
Tests if phone numbers are connected or disconnected

Determines validity of the names and assigns a possible gender
Checks email addresses for general and domain-specific syntax errors
SMTP-level test communicates with target server to ensure it is valid and determines what email addresses are acceptable
Parses data into different segments to show how inaccurate data impacts score
Coverage for both US and Canada
Identifies if an organization is a nonprofit
Sub-second response times