Marketing with Bad Contact Data:
A Recipe for Disaster

Whitepaper Summary:
Did you know that 1 in 4 contact records contains critical errors? Bad data has far-reaching negative impacts on the costs and performance of your marketing and sales campaigns. The good news: it is largely correctable.

In this paper, we discuss where bad contact data originates, how it impacts marketing campaigns, and what can be done to correct and maintain the data quality within contact records going forward.


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