Marketing automation platforms are only as good as the leads they contain. Whether intentional or through natural erosion, 25% of your marketing contacts contain critical errors. This makes it vital that your leads are validated and corrected at the point of capture and their accuracy maintained on a regular basis.
Keeping your lead data complete and up-to-date is the first step to maximizing the value of your marketing automation platform. Having a qualitative understanding of the value of your leads is crucial to making informed business decisions and is a key driver in achieving marketing and sales success.