Protect your marketing contact activities and your business using automated data quality tools.
If you do outbound automated marketing by telephone or text message, you are subject to the requirements of the Telephone Consumer Protection Act (TCPA). This consumer legislation puts the onus on you to ensure that your contacts are current, up-to-date, and have given you permission for unsolicited marketing communications. In recent years, TCPA enforcement has increased substantially, with some firms levied fines in the tens of millions of dollars. Penalties can range as high as $1500 per call for each violation.
In today’s regulatory environment, you need an automated process that ensures TCPA compliance each and every time you perform a marketing campaign – one that verifies every telephone contact at the time you use it and flags potential problems before they occur.