25% of Leads are Bad or Incomplete.
Did you know that 1 in 4 contact records are bad or incomplete – costing U.S. businesses $611 billion annually? Whether people intentionally enter bad data, make unintended data entry errors, or system migrations introduce issues, unverified marketing leads add a substantial resource and financial cost to your marketing and sales efforts. Even if your contact records are accurate and correct at the time of capture, according SalesForce.com, they age poorly with over 70% becoming inaccurate or obsolete annually.
Almost two-thirds of marketers report that generating traffic and leads is their biggest challenge. This issue is quickly compounded when the word “QUALITY” is added, making lead validation an essential marketing tool. Lead validation quickly and inexpensively ensures that your leads are real people, in the right locations, with correct and reachable contact information, giving your marketing and sales teams the best opportunity to succeed. In addition, validation services can provide insight into the quality of the leads, enabling contact prioritization and expectation setting.
Want to learn more about the impact of poor contact data?
Download our whitepaper:
Marketing With Bad Contact Data: A Recipe For Disaster
