Archives for Carolyn Healey, Director of Marketing

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TCPA and You: A Look Ahead for 2019

If you do outbound marketing via telecommunications, the Telephone Consumer Protection Act (TCPA) has probably been part of your business agenda – particularly in recent years, as stiffer interpretations...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
February 5, 2019
Woman Checking Email on Laptop

Email Validation Terms You Should Know

No matter the industry, you likely have jargon or terminology that’s specific to the work you do. The email world has a nomenclature all of its own, too. Understanding the lingo can keep you on the right...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
January 22, 2019
Data Migration and Compass on Keyboard

Why Data Quality is Important for Data Migration

Change is a constant in life. And when it comes to your data, even more so. Given enough time, migrating your data to new systems and platforms will be a fact of life for most businesses. Whether it...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
January 15, 2019
Photo of a judge's gavel in front of a Canadian

Canada’s New PIPEDA Law: What It Means for You

If you do business with customers in Canada, an important new privacy law has taken effect as of November 2018: The Personal Information Protection and Electronic Documents Act (PIPEDA). People are already...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
December 11, 2018

Marketing, Mail and Millennials

What do you think of when it comes to marketing to Millennials? Terms like online, social media, viral video and crowdsourcing probably come to mind. But what about regular postal mail? The United...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
November 27, 2018

Bad Email Addresses: A Rogue’s Gallery

Once upon a time, many businesses simply lived with bad email addresses as an inevitable cost of doing business. Today this has changed dramatically, in the face of increasing costs and regulatory...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
November 13, 2018

Four Core Values Drive the Service Objects Team

Employee growth and wellbeing plays a pivotal role in Service Objects’ office culture and overall success. We truly believe in finding a balance between work-life and home-life, and a happy, healthy...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
November 6, 2018

Cyber Monday is Coming. Is Your Business Ready?

In 2017, Cyber Monday sales reached an all-time high – and trends show that we may see another record-breaking year. Service Objects broke its own record last Cyber Monday with the most transactions in a...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
October 23, 2018

The Benefits of Email Marketing

Few marketing channels share the power of email. It is immediate, urgent, personalized and inexpensive. And according to the Direct Marketing Association, it has the highest ROI of any marketing channel:...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
October 16, 2018

Customer Service Week: More Than a Week to Us

This week, October 1-5, was Customer Service Week: a nationally-recognized event first proclaimed by the US Congress in 1992. It was designed to recognize the work of customer service professionals in the...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
October 5, 2018

The Role Data Quality Plays in Master Data Management

Enterprises are dealing with more data than ever before, which means that proper information architecture and storage is crucial. What’s more, the quality of the data you store affects your business more...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
October 2, 2018

Data Quality and the 2020 Census

We talk a lot on these pages about how data quality affects your business. But once in a while, we also feel it is important to look at how data quality affects society as a whole. And one of the best...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
September 18, 2018

Compliance and Address Insight

The golden rule of marketing has always been, “know your customer.” In today’s regulatory environment, however, it might be more accurate to say, “know your customer – or else!” Nowadays...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
August 28, 2018

How Location Intelligence Benefits Your Business

What is location intelligence, or LI for short? According to geomarketing firm Carto, it is the process of transforming location data into business outcomes. Today LI has become a very hot field, with...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
August 21, 2018

Data Quality, AI, and the Future

What do you think of when you hear the term “artificial intelligence” (or AI for short)? For many people, it conjures up images of robots, science fiction, and movies like “2001 – A Space...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
August 14, 2018

Marketing Strategies for the New Digital Privacy Era

In a world of big data, information for sale, and people oversharing on social media, this past decade has lulled many marketers into believing in a post-privacy era of virtually unfettered access to...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
August 7, 2018

Customer Expectations are Getting…Younger

Being based in the college town of Santa Barbara, California, we notice something interesting: the students seem to get younger every year. Of course, it is actually our own ages that continue to change....

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
July 31, 2018
data privacy laws

A New Data Privacy Challenge for Europe – and Beyond

New privacy regulations in Europe have recently become a very hot topic again within the business community. And no, we aren’t talking about the recent GDPR law. A new privacy initiative, known as the...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
June 19, 2018

Live Chat Means Real People at Service Objects

Have you noticed that more of us are talking with inanimate objects lately? When we ask Siri for directions on our smartphone, command Alexa to order more toilet paper, or tell Google Home to play Ed...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
June 12, 2018

Online Fraud is Growing. What Can Your Business Do?

What is one of the biggest growth industries in the United States today? Hint: It isn’t something most of you would want your kids to major in at school, unless you want them to go to the state pen...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
June 5, 2018

Around the World with Data Privacy Laws

If you work with data, you have certainly heard by now about GDPR: the new European Union laws surrounding consumer data privacy that went into effect May 25, 2018. But how about PIPEDA, NDB, APPI, CCPA,...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
May 29, 2018
Instead of focusing on “cleaning dirty customer data,” organizations should focus on the connection between investments in data quality and customer service metrics.

Data Quality and Customer Experience

Once upon a time, customer service and support operations were viewed as the “complaint department” – a back-office function, a necessary evil, and above all a cost center whose role should be...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
May 1, 2018
As the GDPR ushers in a new generation of consumer data privacy controls, the Facebook and Cambridge Analytica scandal proves businesses need to prepare.

Facebook, Data Quality, and the GDPR

With 2.1 billion active users, Facebook presents an exceptional opportunity for targeted marketing and businesses interested in harnessing the power of consumer data. In fact, there are now entire...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
March 27, 2018

Data Quality and Compliance

For most people, regulatory compliance sounds about as exciting as doing your taxes. And this is actually a pretty good analogy, because compliance and taxes are both obligations that won’t go away if...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
March 13, 2018

Is Your Data Quality Strategy Gold Medal Worthy?

A lot of you – like many of us here are Service Objects – are enjoying watching the 2018 Winter Olympics in Pyeongchang, Korea this month. Every Olympics is a spectacle where people perform incredible...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
February 20, 2018

Why Our Customers Love Data Quality

Every year, February 14th is a time when our thoughts turn to things like true love, flowers, chocolates … and data quality. In fact, there is more in common between these things than you might think....

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
February 13, 2018

Our 2018 New Year’s Resolutions

A brand new year is upon us – and once again, many of us are making resolutions for 2018. Perhaps eating better, working harder, or even blowing a thick layer of dust off that exercise machine in our...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
January 2, 2018

Your Business and The Holidays: A Christmas Carol

Christmas is, of course, a major religious holiday celebrated around the world. And also one of the busiest and most profitable times of year for your business. But do you know how it first got that way?...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
December 12, 2017

The Direct and Indirect Costs of Poor Data Quality

Imagine that your company runs an online ad for a product. But when your customer gets to your website, this product has actually been discontinued. And from thereon in, every time the customer surfs the...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
November 28, 2017

Black Friday and Cyber Monday: Opportunity and Peril

Do you sell products online? If you do, you have a great opportunity in front of you. An opportunity to boost revenues, increase market share, and create visibility for your business. Or an equally great...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
November 14, 2017

Service Objects Launches Newly Redesigned Website

Service Objects is excited to announce that we have launched a newly redesigned website, www.serviceobjects.com. The redesign effort was undertaken to enhance the user experience and features a new...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
November 7, 2017

Don’t Let Bad Data Scare You This Halloween

Most of us here in North America grew up trick-or-treating on Halloween. But did you know the history behind this day? In early Celtic culture, the feast of All Hallows Eve (or Allhallowe’en) was a...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
October 31, 2017

Getting the Most Out of Data-Driven Marketing

How well do you know your prospects and customers? This question lies at the heart of what we call data-driven marketing. Because the more you know about the people you contact, the better you can...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
September 26, 2017

GDPR Compliance: Is Your Business Ready?

If you conduct business in Europe, May 2018 will be an important date. This is when the planned introduction of the European Union’s General Data Protection Regulation (GDPR) is scheduled to take effect....

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
September 5, 2017

How Millennials Will Impact Your Data Quality Strategy

The so-called Millennial generation now represents the single largest population group in the United States. If they don’t already, they will soon represent your largest base of customers, and a majority...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
August 22, 2017

The Cost of Incomplete Leads to Your Business

If you are old enough to remember the disco era, one of its biggest hits was “Got to Be Real” by Cheryl Lynn. (And if you’re younger, it’s been sampled over 100 times since.) Decades later, if you...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
August 8, 2017

Phone, Mail, or Email Marketing? The Pros and Cons

There has always been one eternal question in marketing: what is the shortest path between you and your next paying customer? We already know the right answer to this question: “It depends.” But a...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
July 11, 2017

The Top 7 Skills of Successful Marketing Professionals

Good marketing is the bedrock of most business’ revenue pipelines; their number one job in many instances is to generate high quality leads through a variety of channels that can be converted into sales....

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
July 6, 2017

Omnichannel Solutions and Data Quality

Just a few decades ago the concept of a “channel” didn’t exist, other than on your television. If a customer or prospect wanted to contact you, they called you or wrote you a letter. And if you...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
June 6, 2017

The Impact of Data Quality on Your Direct Mail

Some things are – sadly – a fact of life. Less than a third of people floss their teeth every day. The average US household has over $16,000 in credit card debt.  And according to the United States...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
April 13, 2017

How to Leverage Data Quality to Improve TCPA Compliance

Recent trends such as the increase in households with mobile phones only and the rise of consumer lawsuits related to the Telephone Consumer Protection Act (TCPA) have companies such as Uber and Facebook...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
March 23, 2017

Data Monetization: Leveraging Your Data as an Asset

Everyone knows that Michael Dell built a giant computer business from scratch in a college dorm room. Less well known is how he got started: by selling newspaper subscriptions in his hometown of Houston....

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
February 21, 2017

ERP: Data Quality and the Data-Driven Enterprise

Enterprise resource planning, or ERP for short, integrates the functions of an organization around a common database and applications suite. A brainchild of the late 20th century – the term was coined by...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
January 31, 2017

The Role of a Chief Data Officer

According to a recent article in Information Management, nearly two-thirds of CIOs want to hire Chief Data Officers (CDO) over the next year. Why is this dramatic transformation taking place, and what does...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
January 26, 2017

The Importance of Data Accuracy in Machine Learning

Imagine that someone calls your contact center – and before they even get to “Hello,” you know what they might be calling about, how frustrated they might be, and what additional products and...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
January 17, 2017

The Role of a Data Steward

If you have ever dined at a *really* fine restaurant, it may have featured a wine steward: a person formally trained and certified to oversee every aspect of the restaurant’s wine collection. A...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
January 12, 2017

Peer-to-Peer: The Next Frontier

How do you get millennials interested in a cause? For starters, you don’t use traditional direct marketing techniques. Millennials won’t even answer a call from an unknown phone number more than 95...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
January 3, 2017

Your Data’s New Year’s Resolutions

A new year is upon us once again. What are your resolutions for 2017? Hit the gym more often? Get organized? Improve the state of your bank account? Guess what: your data has a very similar set of...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
December 13, 2016

Your Favorite Holiday Characters and Data Quality

The holidays are upon us. One of the busiest seasons for many businesses, particularly in the consumer sector. According to the National Retail Federation, as much as 40 percent of annual sales for small...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
December 6, 2016

Using Geolocation Technology to Fight Fraud

Good news – someone wants to place a large online order for one of your company’s products, shipped to their business in the United States. But in reality, this person is a scammer from some boiler...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
November 17, 2016

What Is Data Onboarding – And Why Is It Important?

What is the best marketing database of all? Statistically, it is your own customers. It has long been common wisdom that existing customers are much easier to sell to than new prospects – but what you...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
November 10, 2016

Real-Time Email Validation and Your Sales Process

Have you ever been to gamil.com? Or gmial.com? Or gmali.com? Well, many of your prospects and customers have, without even knowing it. These are just a few of the misspellings of “Gmail” alone that pop...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
November 3, 2016

How Much Is Bad Contact Data Costing Your Organization?

Collecting visitor and customer data through a variety of channels allows you to quickly grow your contact list. When contact information comes in, your company is provided many new opportunities to expand...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
October 27, 2016

The Importance of Data Quality for CRM

What are your customers telling you about your business? This question has always been the key argument for customer relationship management, or CRM for short. Capturing data about your customers can...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
October 11, 2016

Why Fraud is Growing, And What You Can Do About It

Few industries or investments grow at a year-over-year rate exceeding ten percent nowadays. But one area that – unfortunately – has had bright growth prospects is retail fraud. Which means that one of...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
September 29, 2016

How To Have a Happy, and More Profitable, Holiday Season

The holidays are approaching. For many merchants, this is the busiest and most profitable time of year. Especially if you sell high-ticket items that are popular as gifts. Unfortunately, the holidays are...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
September 20, 2016

Data Governance and You

Data governance has become another trendy buzz-phrase among information technology professionals. Twenty years ago, it was a rarely heard term. Nowadays, there are professional societies, best practices,...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
August 13, 2016

Five Elements of a Customer Success Program

Why focus on customer success? Retaining customers, maintaining customer loyalty, and getting new customers requires a holistic approach that goes beyond the basics of providing service, ensuring...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
August 9, 2016