How Social is Your Name?
The Most Popular Names in Social Networks
What’s the most “social” name in the networks? It may not be what you think it is because of many factors, the first being that many popular social networks operate using Roman (Latin) character sets. So, a surname like Chang may weigh low on the list because it has many Roman equivalents: Chang, Zhang, Chong, Cheung, Cheong, Chong, Jang.
Name validators are no better at distinguishing between the variances in pronunciations and spellings in names that have been converted from non-Roman alphabets. So when you’re entering client data, be sure that someone with the name George Li isn’t really George Lee; or Debbie Whang isn’t really Debbie Wang.
I’ve researched the top last names, based on data collected from 140 Million social network users worldwide. Here’s a list of the top 50, arranged from the highest frequency rate to the lowest. How social is your last name? Do you see it in the list?
Posted by: Geoff G.
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