In May, Service Objects attended Marketo’s: ‘Marketing Nation Summit’, which had over 6,000 attendees and more than 100 speaking sessions. The trade show floor was packed with marketing professionals looking at the latest services and solutions to improve the performance of their sales and marketing campaigns. It didn’t hurt to have actor Will Smith deliver a keynote session and show up at a conference party wrapping with his old friend DJ Jazzy Jeff.
One other thing that was clear at the show: attendees were looking for informative content and there were hot topics that everyone wanted in on. One particular session entitled “Do Your Buyers Care What You Have to Say? Building Relevant Dialogues With Your Content” had conference-goers waiting in a long line to hear the presentation. The discussion centered on how a large portion of marketing’s success is knowing who their target audience is so they can deliver to them relevant, fresh and engaging content.
The show was also a great opportunity for Service Objects to interact with potential customers and spread the word about our new Data Quality Scan. The Data Quality Scan allows marketing professionals to run a subset of their existing contacts against Service Objects’ data quality databases and determine what percentage of their list is bad or unusable. The Data Quality Scan was of particular interest to attendees, especially when they found out that according to research from SiriusDecisions, 25% of marketing databases contain critical contact record errors, lowering the effectiveness of marketing campaigns and increasing cost.
Those who do take the Data Quality Scan are provided with a valuable report that includes a data quality score. This score indicates what percentage of their data is bad or incorrect based on five critical lead quality components: name, street address, phone number, email address and device.
If you are interested in trying Service Objects’ complimentary Data Scan, click here to get started.