Are You Ready For The GDPR?
Let us help with a GDPR Data Quality Assessment
What is General Data Protection Regulation (GDPR) and why does your business need to be compliant?
The European Union’s new General Data Protection Regulation (GDPR) ushers in sweeping changes in global consumer privacy, one that fundamentally changes the way companies around the world perform outbound marketing. GDPR is, first and foremost, about protecting the privacy of consumer data—and more important, giving consumers control over how their personal information is used.
Companies who market to customers or prospects in Europe now face strict regulations surrounding the use and storage of consumer data, backed by potentially hefty revenue-based fines.
Are you ready for GDPR?
If you are feeling underprepared for the implementation of GDPR, you are not alone. According to a Deloitte 2017 survey, only 15% felt they would be fully compliant with GDPR by its May 2018 start date.
According to SiriusDecisions, 25% of marketing databases contain critical contact record errors. To remain GDPR compliant, companies must perform good-faith, best efforts to correct this data or expunge it.
A PwC survey of US companies showed that 71% have at least started to prepare for GDPR. Conversely, nearly a third are evaluating reducing their presence in Europe to avoid having to comply with the regulation.
How we can help!
Service Objects can help you take the first step and give you an understanding of the current condition of your contact data. We are offering your business a secure GDPR Data Quality Assessment (at no cost) that will give you an honest third-party analysis of your data.
Our goal to help you get a better understanding of the role your customer data plays in becoming GDPR compliant. Send us up to 500 records (it's a 100% secure process) and we will provide you with an overall score of the quality of each record based on fields such as name, phone, address, email, IP and country.
Take the first step and register for our GDPR Data Quality Assessment - it's easy and 100% free.